Best advertising medium to reach atheists?

What do you consider to be the best cost-effective advertising medium
for reaching atheists?

Scott

Scott Jensen <RecreationalPoker@gmail.com> wrote:
> What do you consider to be the best cost-effective advertising medium
> for reaching atheists?

Science journals and popular science magazines may be worth a try.
Physicists and astronomers are the most apt to doubt the existence of
deities. Here's a link containing summaries of some surveys:

http://kspark.kaist.ac.kr/Jesus/Inte...20religion.htm

(Small alleged correlation with IQ and income appears on that page - not
sure it is enough to suggest a target advertising medium.)

Google adwords may also be worth a shot - while a few people have keyed on
"atheism" I didn't see any sponsored links come up for the word "atheist".

Best media for athiests?
Depends on the product, Scott. Care to share?

My guess would be an Atheist target would require just the opposite of
what you would use for agnostics to whom you would use factual style
media (educational, free special reports, seminars etc).

No offense to anyone's religion, whether it's Atheism or any other, it's
part of the constitutional freedoms that are vital to basic civil
liberties.


So that said, Scott, basically you would want to create a swarm/ attack/
trap mechanism.
1) Cultivate a bait scenario which rides on a viral marketing engine.
Create something challenging for them...something they will think is
interesting, and even want to go tell their circle to go look at.

2) Make it something over the top - ex: a 100% real photo of St. Germain
break-dancing at Graceland in pink hightops), then place it into a
(serious) website context.

3) Best to keep it photo based, they may not want to read much (not
saying they don't read, but again your appealing to an emotional
disposition, from my experience... keep it all simple). They (many) tend
to be very emotionally stimulated people, so don't go for the "factual
media".

4) In the same website environment (landing page) place your product,
but don't bill it as the main reason they go to the page. Keep it on the
side of the page side for them to happen upon, and click on. Let them
"Discover it".

Circulate this link to this religious photo in all of their meeting
places, and you're sure to get free exposure. Hope that helps some, but
again depends on the product.

(OK you atheists, you can grab your flame-thrower now, lol. Hey, Scott
made me do it lol)

~zion

One other psychographic tidbit worth considering also, is that
generally, Atheist have a tendency to change their beliefs (to
believing) as their age increases. This may possibly need to be factored
into the age equation if your targeted group... you may want to keep it
to, say, the under 30 crowd.

~Zion

Arent athiests media agnostic?

couldn't resist this one

Steve Morris
http://longcon.blogspot.com

...Well that was funny, but of atheists I know, some do take on an
anarchists view of the world.

But the irony in that is that it seems to be, at least at this point, a
very high technology dependent movement :|