Marketing Ideas for a Software Invention?

Your work is done then.
TOSS IT.

If you don't have a marketing machine in place, you're in for a lot of
trail and error. Good chance you'll wind up losing the whole farm.
Technology is turning over so fast, making what you have a hot potato.
So know your strong cards.

And if marketing is not one, don't throw it down, sell the hand. Sell
it but build in an airtight royalty clause with the deal.

~zion

"Tech 22 22" <projectteamiii@hotmail.com> wrote:
> Your work is done then.
> TOSS IT.
>
> If you don't have a marketing machine in place, you're in for a lot of
> trail and error. Good chance you'll wind up losing the whole farm.
> Technology is turning over so fast, making what you have a hot potato.
> So know your strong cards.

I have a computer science degree with more than twenty years of professional
experience and a BSBA (business) degree with very little experience.

I have identified several products that could be developed using my technology
that have very significant competitive advantages over every alternative
technology, and large commercial potential. I kept these products in mind
during
the entire inventive process.

I focused on deriving unique patent protected ways to provide substantial cost
savings to business since 1986.

I do not expect my technology to become in any way obsolete as long as
graphical
user interface operating systems predominate the human user interface. This
should last at least as long as my patents.

> I have a computer science degree with more than twenty years of professional
> experience and a BSBA (business) degree with very little experience.
>
> Unlike any other method, this system is inherently capable of automating the
> user actions of any software system that produces display screen pixels. The
> few alternative systems that operate on the basis of display screen pixels
are many
> thousands-fold slower, thus severely limiting their application. These systems
> are only capable of looking for one thing at a time. My system uses a powerful
> software system called a Deterministic Finite Automaton (DFA) to look for
> millions of things at once.

To be very, very blunt it seems you have fallen in love with your
technology. I read your description, and briefly reviewed your web
site, and it's difficult to tell exactly what problem your product
solves or why I would want to use it. You'll be better off spending
less time focusing on the patents and your computer science degree and
more time figuring out what your customers will gain by buying your
product.

Just my two cents.

<jodik2k5@yahoo.com> wrote in message news:130qg5n5dr7nf5f@news.supernews.com...
>
>> I have a computer science degree with more than twenty years of professional
>> experience and a BSBA (business) degree with very little experience.
>>
>> Unlike any other method, this system is inherently capable of automating the
>> user actions of any software system that produces display screen pixels. The
>> few alternative systems that operate on the basis of display screen pixels
> are many
>> thousands-fold slower, thus severely limiting their application. These
>> systems
>> are only capable of looking for one thing at a time. My system uses a
>> powerful
>> software system called a Deterministic Finite Automaton (DFA) to look for
>> millions of things at once.
>
> To be very, very blunt it seems you have fallen in love with your
> technology. I read your description, and briefly reviewed your web
> site, and it's difficult to tell exactly what problem your product
> solves or why I would want to use it. You'll be better off spending
> less time focusing on the patents and your computer science degree and
> more time figuring out what your customers will gain by buying your
> product.

(1) If I did not patent my idea it would be stolen before I ever had a chance
to
make any money at all.

(2) What my customers will gain by buying my product is significantly reduced
labor costs, (it says this on the title of the first page).

Exactly how it provides significantly reduced labor costs has not yet been
fully
translated into the terms of laymen. The basic idea is that SeeScreen is a
technology that must be incorporated into other products before it can provide
any direct benefits to the end user. I have had these other products in mind
from the beginning of the development process. The one most suitable for the
largest group of end users is www.SmartHotKeys.com

>
> Just my two cents.
>
>
>
>

<jodik2k5@yahoo.com> wrote in message news:130qg5n5dr7nf5f@news.supernews.com...
>
>> I have a computer science degree with more than twenty years of professional
>> experience and a BSBA (business) degree with very little experience.
>>
>> Unlike any other method, this system is inherently capable of automating the
>> user actions of any software system that produces display screen pixels. The
>> few alternative systems that operate on the basis of display screen pixels
> are many
>> thousands-fold slower, thus severely limiting their application. These
>> systems
>> are only capable of looking for one thing at a time. My system uses a
>> powerful
>> software system called a Deterministic Finite Automaton (DFA) to look for
>> millions of things at once.
>
> To be very, very blunt it seems you have fallen in love with your
> technology. I read your description, and briefly reviewed your web
> site, and it's difficult to tell exactly what problem your product
> solves or why I would want to use it.

I will rephrase my last statement to hopefully make the point a little more
clear. The SeeScreen technology provides the fundamental capability to automate
more computer user tasks than is possible with any alternative technology.
Using
this technology many computer users can become more productive. This technology
can not be used by itself, but must be embedded in other products.

The remaining details can not be described without referring to technical
jargon.
The great advantage of the SeeScreen technology is that it makes macro
recorders
and GUI scripting much more powerful and much easier.

A macro recorder is a program that is capable of watching a complex sequence of
user actions, and repeating this sequence by typing a single combination of
keys
from the keyboard, such as <ALT><F1>. Using the SeeScreen technology macro
recorders can become much more powerful, because now for the first time, they
can "see" what you are doing on the display screen.

The other great benefit of the SeeScreen technology is its application to GUI
scripting. A GUI script is a program that runs other programs as if a person
was
operating the mouse and the keyboard. The great advantage of SeeScreen for GUI
scripting is now for the first time, a technology exists such that any GUI
script can "see" whatever is on the display screen fast enough to react to it
immediately. No other technology can automate as many computer user tasks.

To fully appreciate the above mentioned benefits requires a very deep technical
understanding of the benefits macro recorder and GUI scripting technology, and
an in depth technical understanding of how these technologies work internally.

>You'll be better off spending
> less time focusing on the patents and your computer science degree and
> more time figuring out what your customers will gain by buying your
> product.
>
> Just my two cents.
>
>
>
>

Point well taken.

But degrees (Marketing or Business) do not always equal mastery. So
since your jewel is protected you can have the marketing parts handled
by a company who is as good at marketing as you are at software
development.

Sure, they'll expect $ome of the action, but again, why not share the
wealth and benefit from the expertise?

"Tech 22 22" <projectteamiii@hotmail.com> wrote:
> Point well taken.
>
> But degrees (Marketing or Business) do not always equal
> mastery. So
> since your jewel is protected you can have the marketing
> parts handled
> by a company who is as good at marketing as you are at
> software
> development.
>
> Sure, they'll expect $ome of the action, but again, why
> not share the
> wealth and benefit from the expertise?


I would be happy to team up with another company or
individual to do this with me. I am especially looking for
individuals or companies with proven track records in
marketing this category of software product, especially if
they also have at least a little capital to invest. I have
at least four specific products planned, the first one will
be completed very soon.

The two most cost effective ways to promote products such as
these are:
(1) Publicity
(2) Google AdWords

The primary advantage of the technology is that is enables
far more computer user actions to be automated, and
accomplishes this automation process in far fewer steps than
any alternative technology.

Well Great!

If you feel your product is that good, then I think structuring your
partnership strategies, preparing your product presentations, and
targeting your efforts and communications towards multiple partnership
candidates would prove to be a good inve$tment of your time and effort,

Just be sure to run due diligence on your partner (and be prepared for
the same) and get something quite significant/ substantial upfront!

In this case the old adage "DO IT NOW!" would seem to apply.

Good Luck!

~zion

"Tech 22 22" <projectteamiii@hotmail.com> wrote in message
news:131kr2manch1jba@news.supernews.com...
>
> Well Great!
>
> If you feel your product is that good, then I think
> structuring your
> partnership strategies, preparing your product
> presentations, and
> targeting your efforts and communications towards multiple
> partnership
> candidates would prove to be a good inve$tment of your
> time and effort,
>
> Just be sure to run due diligence on your partner (and be
> prepared for
> the same) and get something quite significant/ substantial
> upfront!
>
> In this case the old adage "DO IT NOW!" would seem to
> apply.

I wish I could "DO IT NOW!", but I must keep spending 90
hours per week getting the system to work, after that I can
begin forming the presentation, after that, I might begin
presenting. I have about 18,000 hours invested so far, and
expect at least two more months of 90 hour work weeks before
I will have something complete enough to present.

>
> Good Luck!
>
> ~zion
>
>

Hi Peter.

Some suggestions for you.

Since you have a download link on your website, I assume you do not
mind letting people download a copy of your software for evaluation
purposes. The fact is, you need to build up awareness and a following
before you can monetize the product. Here are some ways that you could
promote your product:

1. Giveaway of the Day -- A fully working copy of the software can be
made available for 24 hours only on the website
(giveawayoftheday.com). Registrations must take place during this 24
hours. There are hundreds of people hooking up with this site daily.

2. Software download sites -- CNet, Download.com, TheFreeSite.com,
SnapFiles, etc. -- it depends on whether you wish to give it away as
freeware (initially, perhaps) or shareware (at a later stage,
perhaps). These sites attract many users, and just having your
software in their database is enough to guarantee some downloads.

3. Make a screen capture video of how the product works. Many SEO
entrepreneurs, and Internet company "help desks" use Camtasia Studio,
where a video recording is made of the computer screen, and a voice
over can later be added, to create a video which can be streamed on
the Internet. Alternatively, you could set up a help page, HTML based,
with links to various screen captures, explaining how your product
works.

4. Create an illogical and funny video "advertisement" and put it on a
video sharing site, such as YouTube. People who find it funny will
forward it to their friends. What is important is that your site link
should be in the video.

5. Create a version for a different platform and make it available for
free. For example, Opera Browser is the #1 browser for mobile phones.
That builds up a new market and also informs a whole new crowd of
users, who may not yet be using a computer.


I can't help but agree with the guy above, who said that even though
your software patents might be a marvel of technology, you have to
remember that patents must be "marketed". Do try to show your
potential customers the potential benefits that they stand to reap.
Utility will generate interest.

Best wishes.

Kevin Koo
Malaysia

On Apr 10, 6:14 am, "Peter Olcott" <NoS...@SeeScreen.com> wrote:

>
> I wish I could "DO IT NOW!", but I must keep spending 90
> hours per week getting the system to work, after that I can
> begin forming the presentation, after that, I might begin
> presenting. I have about 18,000 hours invested so far, and
> expect at least two more months of 90 hour work weeks before
> I will have something complete enough to present.
>