Direct E-Mail Marketing

Hi,

I am currently looking at setting up a regular newsletter to send to my
client list. It will be a HTML newsletter and it will obviously need an
opt-out link for clients to unsubscribe from the newsletter. At some point
in the future, I will probably want to use the same package to do customised
mailing based on clients previous purchases. What are the main/best software
packages available that are available to achieve this?

Thanks

Grebo

"Grebo" <grebo@nowhere.com> wrote in message
news:11582kkrjpq3b73@news.supernews.com...
>
> Hi,
>
> I am currently looking at setting up a regular newsletter to send to my
> client list. It will be a HTML newsletter and it will obviously need an
> opt-out link for clients to unsubscribe from the newsletter. At some point
> in the future, I will probably want to use the same package to do
> customised
> mailing based on clients previous purchases. What are the main/best
> software
> packages available that are available to achieve this?

The best software for this is http://www.streamsend.com

--
Robert Anderson

> I am currently looking at setting up a regular newsletter to send to my
> client list. It will be a HTML newsletter and it will obviously need an
> opt-out link for clients to unsubscribe from the newsletter. At some point
> in the future, I will probably want to use the same package to do
customised
> mailing based on clients previous purchases. What are the main/best
software
> packages available that are available to achieve this?
>

We use several, depending on the client. If you need a simple, hands off
system that provides a web interface I suggest
http://www.ConstantContact.com Easy to use, easy to grow, anyone can use it,
has all the bells and whistles you need. You pay a monthly fee, and the fee
increases as your list grows.

If your a doit yourself type person I suggest Sell Wide Follow Up Mailing
List Processor.
http://www.sellwide.com/follow_up_ma...rocessor.shtml You have to
install it on your server and configure the mail server info. I believe you
can get a free trial download to make sure you can use it. There is a one
time cost ( I believe in the $49 range) and they are very helpful if you
need support getting it up and running.

I'm sure there are many, many other programs out there, but these are the
ones I use with my clients.

Good luck,
Dave

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"Grebo" <grebo@nowhere.com> wrote in message
news:11582kkrjpq3b73@news.supernews.com...
>
> Hi,
>
> I am currently looking at setting up a regular newsletter to send to my
> client list. It will be a HTML newsletter and it will obviously need an
> opt-out link for clients to unsubscribe from the newsletter. At some point
> in the future, I will probably want to use the same package to do
> customised
> mailing based on clients previous purchases. What are the main/best
> software
> packages available that are available to achieve this?
>
> Thanks
>
> Grebo

Take a look at:

1. http://www.constantcontact.com - Pay per subscriber, starting at $0.29
per subscriber. Volume discounts.

2. http://www.verticalresponse.com - Pay per message, starting at $0.15 per
message. Volume discounts

3. http://www.slgt.ws - Express Email Marketing - Pay Per message, starting
at $0.04 per message. Volume discounts.


All three have great tools for managing opt-in/opt-out, creating surveys,
importing/exporting contacts, etc.

I prefer http://www.slgt.ws, of course. It's mine...



Sign up as a customer, and I'll get you some good deals on e-mail client
software to go with it...

Joe E.

I saw two sites recently, one is Emma at www.myemma.com which seems pretty
inexpensive and right to the point. The other site is
www.viralcommunique.com Both seems fun. Emma would be my first pic.

Good luck going forward.

Simon

"Grebo" <grebo@nowhere.com> wrote in message
news:11582kkrjpq3b73@news.supernews.com...
>
> Hi,
>
> I am currently looking at setting up a regular newsletter to send to my
> client list. It will be a HTML newsletter and it will obviously need an
> opt-out link for clients to unsubscribe from the newsletter. At some point
> in the future, I will probably want to use the same package to do
> customised
> mailing based on clients previous purchases. What are the main/best
> software
> packages available that are available to achieve this?
>
> Thanks
>
> Grebo
>
>
>