selling software with a steep learning curve

"Tech 22 22" <projectteamiii@hotmail.com> wrote in message
news:1146f7jk0s8a6fc@news.supernews.com...
>
> About these motivations seeming too restrictive...
> Agreed... add ***.

To me this seems very cynical...

People are much more complicated than that. They are motivated by many
things, including love and, yes, altruism.

--
Robert Anderson

will be just on the
balance. Yet people readily lend their ear to such arguments. They shake off
the yoke as soon as they recognise it; and the great profit by their ruin
and by that of these curious investigators of accepted customs. But from a
contrary mistake men sometimes think they can justly do everything which is
not without an example. That is why the wisest of legislators said that it
was necessary to deceive men for their own good; and another, a good
politician, Cum veritatem qua liberetur ignoret, expedit quod fallatur.43 We
must not see the fact of usurpation; law was once introduced without reason,
and has become reasonable. We must make it regarded as authoritative,
eternal, and conceal its origin, if we do not wish that it should soon come
to an end.

295. Mine, thine.--"This dog is mine," said those poor children; "that is my
place in the sun." Here is the beginning and the image of the usurpation of
all the earth.

296. When the question for consideration is whether we ought to make war and
kill so many men--condemn so many Spaniards to death--only one man is judge,
and he is an interested party. There should be a third, who is
disinterested.

297. Veri juris.[44] --We have it no more; if we had it, we should take
conformity to the customs of a country as the rule of justice. It is here
that, not finding justice, we have found force, etc.

298. Justice, might.--It is right that what is just should



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this dish is very impressive!



Stuffed Cabbage Rolls

Babies really can be found under a cabbage leaf -
or one can arrange for ground beef to be found there instead.

8 large cabbage leaves
1 lb. lean ground newborn human filets, or ground chuck
Onions
peppers
celery
garlic
soy sauce
salt pepper, etc
Olive oil
breadcrumbs
Tomato Gravy (see index)

Boil the cabbage leaves for 2 minutes to soften.
In skillet, brown the meat in a little olive oil,
then add onions, peppers, and celery (all chopped finely)
and season well.
Place in a large bowl and cool.
Add seasoned breadcrumbs and a little of the tomato gravy,
enough to make the mixture pliable.
Divide the stuffing among the cabbage leaves then roll.
Place seam down in a baking pan.
Ladle tomato gravy on top,
and bake at 325° for 30 - 45 minutes.



Umbilical Cordon Bleu

Nothing is so beautiful as the bond between mother and child,
so why not consume it?
Children or chicken breasts will work wonderfully also.

4 whole umbilical chords (or baby breasts, or chicken breasts)
4 thin slices of smoked ham, and Gruyere cheese
Flour
eggwash (milk and eggs)
seasoned bread crumbs
1 onion
minced
salt
pepper
butter
olive oil

Pound the breasts flat (parboil first if using umbilical
cords so they won?t

As far as Love and Altruism, trust me, I love those things. And it may
seem sad, but they are not the foundations of the american landscape,
although they may dot it. You may be one of those rare "points of light"
setting on your hill, and out of touch with just how far those notions
are from true consumer motivations. Those concepts represent the way it
should be, not necessarily the reality of things, certainly not where
marketing meets the road.

Here's a question for you.

Has the use of the widespread use of Bovine Growth Hormone (Cruel to
livestock) curtailed dairy sales in this country?

Here's another: How seriously are we in this country about the
educational needs of our children? (We shoot down tax issues)

What percentage of people adopt or give substantially to orphans? (few)

How are older senior citizens generally treated in our society once they
lose ambulation? (Nothing to make you feel great about)

In all those cases, you see, you have a very small % of people who ARE
advocates of those causes, then you have the rest of us, chasing our
little slice almighty "american pie", looking out for numero uno.

Those are the painful facts of the capitalizing society in which we
live, one which borders on consumer fetishism and possibly moral
collapse. But yet it works better than most other systems -- because of
the facts of human nature and how those systems have proven
coruptibility as well. So I'm not bashing country, I'm sharing
knowledge.

USE YOUR TALENTS TO BUILD A BETTER WORLD?

When I post into this forum, I frequently ask the original poster to try
to connect his/ her business to some cause... that's how serious I am
about this. Some would disagree, but I think everyone, even marketers
have a role to play in slowing or reversing this future social train
wreck of creeping consumerism including the marketers.

That being said... it is important to understand the thinking of the
times... or take notes on the true "Nature of things" so that we can be
of influence for the sake of employment, commerce, and yes benevolence,
all.

I see where you object. But it's not that there is not heroism in the
world, it's that it's opposites are so very prevalent that this must be
reckoned with.

The important point is that to do any good at all, marketers must be
focused enough to understand that much of life is not as it seems. It
takes a certain amount of digging to unearth peoples true activating
motivations... again, if they were obvious out front, the family would
not be in crisis.

One self-help guru I knew put it like this: In your youth, you are
desperate to fulfill an urge to "change the world". But when you come of
age, you are strapped by a desperate need to "keep my world the same".
We begin to focus inwardly and loose our buoyancy. Then selfishness
creeps in. Ever been bored at a high school reunion? The main words used
are "I" "Me" and "My". Yes there are exceptions to this, but this
thread is about rules not exceptions. Cynical? Not if it's true.

Again, People buy primarily to get the benefits of MONEY/power, ease,
Exclusivity or FEAR. Another would be Physical Gratification.

Are there exceptions? Yes because these are only the basic ones, but
pre-eminent nontheless, as they form the basis for most of the others.

Examples:

Religion:
Fear of God
Exclusivity
Power
Wanting heaven etc.


Marriage:
Economics, fear of being alone, desire to have "their own" child.
Sensations. Wanting it easier.

Divorce: Desire for an easier life than as married. lol.

Clothes: Exclusivity, fear of being looked down on.

T-Shirt and Blue jeans clothes: Ease

I could go on and on.



~zion~

PS

Here is further information

Insurance Industry Findings: Motivations: Ease and Cost:

http://www.researchandmarkets.com/reports/1860/1860.htm

Also check out:

VALs Consumerism Model (Stanford Research Institute) of Psychographic
segmentation:

Psychographic Segmentation is defined=A0as
the grouping of consumers on a set of shared characteristics such as
lifestyles, attitudes and behavior to better understand/ predict
consumer "motivations" (actually mental desires is more accurate).

VAL's is based on religious and political beliefs, social values. It's 8
categories are also loosely
based on Maslow to a degree. It is not meant to be the be all end all,
no model is, but rather a reference point.

The short of it is that you have 8 categories in America as Follows:

Innovators =A0
(used to be called Actualizers -- 8%)=A0

Thinkers=A0
(used to be called Fullfilleds -- 11%)=A0

Believers (16%)=A0
Primary motivation: Ideals

Achievers (13%)=A0
Primary motivation: Achievement

Strivers (13%)=A0
Primary motivation: achievement
but seek approval and are
Low on economic resources

Experiencers (12%)=A0
Primary motivation: self-expression

Makers (13%)=A0
Primary motivation: self-expression
while self-sufficient, non-materialistic

=A0
Survivors=A0
(Used to be called strugglers -- 14%)=A0
No primary motivation
Low income, low resources

http://66.102.7.104/search?q=3Dcache...du/~mwolfin/S=
egmentation_Web.ppt+lIST+OF+PRIMARY+%22CONSUMER+MO TIVATIONS%22&hl=3Den&ie=3D=
UTF-8

What's interesting about these is that the CORE motivations play out in
different scenarios in all groups, but yet they are still ever present
in various combinations. This may be why you were thinking the
motivations change ?

Also:
Consumer Boycott Motivations in Relation to sense of power

http://online.glos.ac.uk/am2004/N_Craig_Smith0704.pdf

Also Check out:
"The origin of brands" (Reis)
and
"The power of simplicity" (Trout)

These two books will take you full circle.

You will then see that lo, the more things change, the more they stay
the same, friend.

Money/ Power, Exclusivity (conspicous consumption), Ease (convienience),
Fear (avoidance or negative ramification), and *** or sensual
gratification (sorry to go there, but the proof is in the pudding) ...
these are hot buttons, your F-1 fighter plane and your b52 Bomber of
your marketing arsenal... anything else (calls to virtuosity or
altruistic diatribes) needs to be plugged up to these, unless your
numbers are not of great importance, and you just need "a few good men".
Like three.

"Tech 22 22" <projectteamiii@hotmail.com> wrote in message
news:114tlrtk07mh68e@news.supernews.com...
>
> As far as Love and Altruism, trust me, I love those things. And it may
> seem sad, but they are not the foundations of the american landscape,
> although they may dot it. You may be one of those rare "points of light"
> setting on your hill, and out of touch with just how far those notions
> are from true consumer motivations. Those concepts represent the way it
> should be, not necessarily the reality of things, certainly not where
> marketing meets the road.
>
> Here's a question for you.
>
> Has the use of the widespread use of Bovine Growth Hormone (Cruel to
> livestock) curtailed dairy sales in this country?

I shop at a store where the milk is specifically labeled as Bovine Growth
Hormone free. The marketers of the milk brands sold at the store clearly
felt that there was a market for this milk.

In fact, I think a lot of cosmetics are labeled cruelty free (or "not tested
on animals").

> Here's another: How seriously are we in this country about the
> educational needs of our children? (We shoot down tax issues)

And in many places these things pass as well...

> In all those cases, you see, you have a very small % of people who ARE
> advocates of those causes, then you have the rest of us, chasing our
> little slice almighty "american pie", looking out for numero uno.

I don't believe it is necessary to adopt orphans or be advocate for a cause
in order to live a life that is not ruled by those base emotions that you
mentioned.

In your daily life you can strive to bring happiness to everyone you
interact with and still get your piece of the pie, so to speak. Making a
living and being a kind and good person are not mutually exclusive
endeavors.


> USE YOUR TALENTS TO BUILD A BETTER WORLD?
>
> When I post into this forum, I frequently ask the original poster to try
> to connect his/ her business to some cause... that's how serious I am
> about this. Some would disagree, but I think everyone, even marketers
> have a role to play in slowing or reversing this future social train
> wreck of creeping consumerism including the marketers.

Agreed. Personally, I ride my bicycle wherever I go (with the exception of
longer trips) and try to reduce my consumption of resources to a minimum
(especially gasoline) and have long been involved in environmental causes. I
think that the consumer culture produces unhealthy people -- both physically
and emotionally. Television is one of the prime drivers of this process.

> I see where you object. But it's not that there is not heroism in the
> world, it's that it's opposites are so very prevalent that this must be
> reckoned with.

I don't believe it requires heroism to live a good life. If someone does
some minor act of kindness like smiling and greeting a clerk at a store,
then they have brightened that person's day just a little bit. That person
perhaps will be in a better mood and spread that feeling to others.

If you help a friend, then you have just done something good for the world.
If you have kids, and you do a good job of raising them with strong values
and to be healthy people, then you have done something good for the world.
If you avoid the temptation to buy an SUV, and instead buy a gas efficient
vehicle that consumes less oil -- which is the lifeblood of middle eastern
dictators and terrorists and is bad for the air -- then you have done a good
thing for the world. It does not take heroics, it just takes living your
life slightly less selfishly.

> Again, People buy primarily to get the benefits of MONEY/power, ease,
> Exclusivity or FEAR. Another would be Physical Gratification.

If it is true that people can be manipulated like this, then I believe it is
the responsibility of marketers to appeal to people's nobler urges.

I would say that, if it is true that much marketing plays to these instincts
then it is just the marketer taking the easy way out. It is playing to the
lowest common denominator, kind of like some crappy television show. What is
there to be proud of in that?

--
Robert Anderson