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Old 07-05-2007, 2:32 PM   #1
Kay Graham-Gilbert
 
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Default Locating the target market


Hello All,

I am turning to all of you marketing gurus out there to see if you can help
me. I have done a lot of research trying to find places where my target
market "hang out", such as newsletters with good circulations that are
targeted to my market where I could submit an article, offer a free report,
place an ad etc. But I have not had much luck. I know of the established
resources such as entrepreneur.com etc., but I need to locate those less
established to keep costs down.

Does anyone have or know of any resources (newsletters, groups, etc.) that
target the upper-end of "small business" to mid-size businesses? The
products I will offer are focused on increasing productivity, decreasing
operational errors (e.g. late shipments), improving processes etc. Any
suggestions?

Thanks for your help.


Kay Graham-Gilbert,
www.interactiveconsultingusa.com.


 
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Old 07-05-2007, 2:32 PM   #2
Robert Anderson
 
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Default Locating the target market



"Kay Graham-Gilbert" <kgraham7@earthlink.net> wrote in message
news:cvjgsh0907@enews2.newsguy.com...

> Does anyone have or know of any resources (newsletters, groups, etc.) that
> target the upper-end of "small business" to mid-size businesses? The
> products I will offer are focused on increasing productivity, decreasing
> operational errors (e.g. late shipments), improving processes etc. Any
> suggestions?


One thing that you could do is talk to a few of your target market to see
what they have to say about what they read. This group is definately good
for that but you might also want to talk to some of your contacts, the
friendly accountant down the hall, etc.

We've found this approach to be very helpful.

--
Robert Anderson



 
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Old 07-05-2007, 2:32 PM   #3
mkgg@earthlink.net
 
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Default Locating the target market


Thank you Robert.

Robert Anderson wrote:
> "Kay Graham-Gilbert" <kgraham7@earthlink.net> wrote in message
> news:cvjgsh0907@enews2.newsguy.com...
>
> > Does anyone have or know of any resources (newsletters, groups,

etc.) that
> > target the upper-end of "small business" to mid-size businesses?

The
> > products I will offer are focused on increasing productivity,

decreasing
> > operational errors (e.g. late shipments), improving processes etc.

Any
> > suggestions?

>
> One thing that you could do is talk to a few of your target market to

see
> what they have to say about what they read. This group is definately

good
> for that but you might also want to talk to some of your contacts,

the
> friendly accountant down the hall, etc.
>
> We've found this approach to be very helpful.
>
> --
> Robert Anderson



 
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