web site marketing question

I was wondering do you guys think it is okay -- or desirable -- to have a
couple or few links to the same information?

What I mean is that one pitch is directly to small business people -- and is
meant to get their attention -- whereas another pitch and link mentions the
product directly (for those who are shopping for something specific and less
likely to respond to a sort of, "who are you" type of thing).

So there would be a "are you a small business" and asking you a series of
other questions to narrow down your preferences so a package that fits your
needs could be put together.

Then there would be "product" links that would just link you directly in
based on product name and so on.

I guess what I am getting at is this: Is it considered poor form to have
multiple links on the Main Page to the same information?

--
Robert Anderson