b2b telemarketing

I offer a free tax and worker's comp review service. We look for
previous shortcomings and try to find refunds, if we find a refund we
split it 50/50 with the client. If not we don't find a refund, the
client pays nothing. I am considering making my job a whole lot easier
by employing a telemarketing firm. I'd like for them to call business
and sell the idea then fax the business the forms to fill out so that
my only job is to collect the filled out forms and proccess their
returns. Is this a legitimate request for telemarketers? How much
should I expect to pay? What typ of results should I expect to see?
Thank you for your help.

> I offer a free tax and worker's comp review service. We look for
> previous shortcomings and try to find refunds, if we find a refund we
> split it 50/50 with the client. If not we don't find a refund, the
> client pays nothing. I am considering making my job a whole lot easier
> by employing a telemarketing firm. I'd like for them to call business
> and sell the idea then fax the business the forms to fill out so that
> my only job is to collect the filled out forms and proccess their
> returns. Is this a legitimate request for telemarketers? How much
> should I expect to pay? What typ of results should I expect to see?
> Thank you for your help.
>

The best bet is to test it yourself. Call 200 businesses over 2 days. Make
the presentation short and sweet, don't try to sell them anything. Your just
looking to get their permission to send them some information on how they
can double check to make sure they are not overpaying their workers comp.
Then fax them a one page overview and a one page form to fill out.

Track how many calls you make, faxes you send out, how many reply, and how
many sales you make.

Based on that information figure out how much you can pay a sales agent per
sale ($50, $100). Contact several smaller telemarketing companies, show
them your numbers and see what you can work out.

You might be better off going with a "personal assistant" type business
instead of a telemarketing company.

Good luck,
Dave

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One issue is going to be getting to speak with the correct person at that
business.

When you call them yourself you are probably professional enough and
motivated
enough to get to talk to the correct person. If a telemarketer calls they
might eigher
be too rude in trying to find the right person or not persistent enough to
find the
right person. ~~ Put another way: It takes some skill and professionalism
to
do this. Telemarketers are probably not that skilled or else to find a good
people might cost too much.

A similar approach: Could you hire a person you already know to do this. You
would have more control over how they make their presentation. Maybe
a reliable & professional person that is not working. Someone laid off
or maybe a mother that used to be in the business-working world and
is professional but is now at home? Just make sure she doesn't have
the kids yelling/crying in the background.

>
> The best bet is to test it yourself. Call 200 businesses over 2 days.

100/day is one every 4.8 minutes with no breaks. Not likely.

But the idea is good. You should test this concept out yourself
so you know what works and what doesn't before trying to get
other people to do it.

Let us know what you do and how it works out, I'm interested.
Gary