Canadian Demographics

Hello,

I host a demographic mapping service at

http://69.194.236.224:18080

This site currently supports 11 of 13 Canadian provinces/territories
(British Columbia and New Brunswick will be online in March 2005).

It is quite crude, but does show demographic data at a very high level of
detail (right down to the street!).

My question is as follows: how do you suggest I evolve this service to serve
as a marketing tool?

Thankyou for any advice you can provide.

Kevin M

publicgis_d AT rogers DOT com

The POWER of 2WO wrote:
> My question is as follows: how do you suggest I evolve this service
> to serve as a marketing tool?
>
> Thankyou for any advice you can provide.

Allow access to the actual numbers. None/little/many is just too vague. If
I'm looking to target a certain segment, I really want to know what 'many'
means. 5? 500? 5,000?

The ability to move around the map didn't work for me. I tried with Firefox
and IE.

John
www.enterpriseblue.com

John,

I estimate, roughly, that this site is about 10% done. Certainly,
"none/little/many" is vague, and will be replaced with a legend that states
what each color shade represents.

You first have to zoom in before you can pan around. Right click within the
map, and select Zoom In.

Kevin

"John Senior" <john_senior@yahoo.com.removethis> wrote in message
news:conuem04j0@enews1.newsguy.com...
>
> The POWER of 2WO wrote:
>> My question is as follows: how do you suggest I evolve this service
>> to serve as a marketing tool?
>>
>> Thankyou for any advice you can provide.
>
> Allow access to the actual numbers. None/little/many is just too vague.
> If
> I'm looking to target a certain segment, I really want to know what 'many'
> means. 5? 500? 5,000?
>
> The ability to move around the map didn't work for me. I tried with
> Firefox
> and IE.
>
> John
> www.enterpriseblue.com
>
>

It looks good as a working model and has a lot of potential.



I would suggest that you put together a business plan that might include
three levels of services - free or teaser (what you now have), free but
require a valid email & limited information (maybe some numbers or
something) and paid service that might include extra self-serve information
and research based on the original hourly you put into the research ie if
two people ask for the same data you charge them both the same rate but the
second person's fee is pure profit.



Your two biggest problems are going to be identify and reach your prospects
and setting your prices. You already know how to collect and work with the
data and how to create the site and funds are available if you can answer
the two big questions. Lastly you may want to work quickly and get some
help as you have a lot of work to do and if you take too long
someone/something else may take your market



If you need funds to hire someone and/or equipment/software I would suggest
that you locate the locate Community Business Development Corporations who
stimulate private sector employment through business financing, counselling
and advisory services to small businesses.



Here in Nova Scotia there number is 1 888 303-2232 site is www.cbdc.ca







"The POWER of 2WO" <look_in_email@no.spam> wrote in message
news:conk8602rkd@enews4.newsguy.com...
>
> Hello,
>
> I host a demographic mapping service at
>
> http://69.194.236.224:18080
>
> This site currently supports 11 of 13 Canadian provinces/territories
> (British Columbia and New Brunswick will be online in March 2005).
>
> It is quite crude, but does show demographic data at a very high level of
> detail (right down to the street!).
>
> My question is as follows: how do you suggest I evolve this service to
> serve
> as a marketing tool?
>
> Thankyou for any advice you can provide.
>
> Kevin M
>
> publicgis_d AT rogers DOT com
>
>
>
>
>