360 Youth Marketing Service- worth it?

Hi: I'm trying to promote our Mac/iPod based company
(www.thinkdifferentstore.com) to college & H.S. students and came
across 360youth.com. They promise to reach 6 million HS students and
11.5 million college students. Anyone have any thoughts on this
company?

Thank you,
John

"John Barr" <jtbarlo@yahoo.com> wrote in message
news:conjq101c85@enews3.newsguy.com...
>
> Hi: I'm trying to promote our Mac/iPod based company
> (www.thinkdifferentstore.com) to college & H.S. students and came
> across 360youth.com. They promise to reach 6 million HS students and
> 11.5 million college students. Anyone have any thoughts on this
> company?

How do they promise to reach them?

--
McWebber
No email replies read
If someone tells you to forward an email to all your friends
please forget that I'm your friend.

McWebber wrote:
> "John Barr" <jtbarlo@yahoo.com> wrote in message
> news:conjq101c85@enews3.newsguy.com...
> >
> > Hi: I'm trying to promote our Mac/iPod based company
> > (www.thinkdifferentstore.com) to college & H.S. students and came
> > across 360youth.com. They promise to reach 6 million HS students
and
> > 11.5 million college students. Anyone have any thoughts on this
> > company?
>
> How do they promise to reach them?
>
> --
> McWebber
> No email replies read
> If someone tells you to forward an email to all your friends
> please forget that I'm your friend.


Sorry it's taken so long to respond. I tried twice but couldn't post
for some reason. Anyway, I sent an email requesting more info from
360youth.com last week and still have not received a response. That's
quite telling. Their site claims that they have a rather prestigious
clientele list. So maybe they're the real deal. I'll have to do more
investigation. Just thought one of you might know something about them
or similar companies.

"John Barr" <jtbarlo@yahoo.com> wrote in message
news:cp8tf50eel@enews4.newsguy.com...
>
>
> McWebber wrote:
>> "John Barr" <jtbarlo@yahoo.com> wrote in message
>> news:conjq101c85@enews3.newsguy.com...
>> >
>> > Hi: I'm trying to promote our Mac/iPod based company
>> > (www.thinkdifferentstore.com) to college & H.S. students and came
>> > across 360youth.com. They promise to reach 6 million HS students
> and
>> > 11.5 million college students. Anyone have any thoughts on this
>> > company?
>>
>> How do they promise to reach them?
>>
>> --
>> McWebber
>> No email replies read
>> If someone tells you to forward an email to all your friends
>> please forget that I'm your friend.
>
>
> Sorry it's taken so long to respond. I tried twice but couldn't post
> for some reason. Anyway, I sent an email requesting more info from
> 360youth.com last week and still have not received a response. That's
> quite telling. Their site claims that they have a rather prestigious
> clientele list. So maybe they're the real deal. I'll have to do more
> investigation. Just thought one of you might know something about them
> or similar companies.

John,

You might get in touch with your local high schools, community colleges,
university, as 360youth (now a part of a larger corporation) claims it hits
such students once to twice a year with info packages. I seem to recall (in
the dim, dark recesses of my past) there was something called a "student
pack", which consisted of small samples of products, along with info -
things that might be of interest to us (Excedrin, No-Doze, toothpaste,
etc.).

You might also, depending on your creativity and knowledge of your target
markets, try to create your own "buzz". Take a look at Laermer's "Full
Frontal PR" and "Kellogg on Integrated Marketing" from the faculty of
Kellogg School of Management. At the very least, by working with
taste-makers and mavens in your local area, you could develop a much more
refined message if you decide to go with 360youth.

Good luck. Come back and let us know how it is going.

George