Email Marketing

The information contained in the recent post on email newsletters was
incorrect. If you have a permission-based list, it is not a privacy
issue to measure open, click-throughs and forwards. Second, you do not
need to click anything for the sender to know if you opened an email
if it is in html. HTML email tracks when and how many times someone
opens an email, forwards it on to someone else and which links he or
she clicks.

Regards,
Peter D.
http://www.MarketingToday.com

marketingtoday.com wrote:
> HTML email tracks when and how many times someone
> opens an email, forwards it on to someone else and which links he or
> she clicks.

html is a markup language. It doesn't do anything that you don't tell it
to do.

I could send you html email (assuming a valid email address) that contains
nothing but text and does nothing extra. What you do to yours, and what
your mailer does is a different subject.

Apart from that, to quote the moderator of another newsgroup:
mime is a solution to which there was no problem (OK, this may be paraphrased)

and, html email is evil, see
http://www.georgedillon.com/web/html..._is_evil.shtml


Maren

"marketingtoday.com" <peter.delegge@gmail.com> wrote in message
news:co0bjq030fc@enews2.newsguy.com...
>
> The information contained in the recent post on email newsletters was
> incorrect. If you have a permission-based list, it is not a privacy
> issue to measure open, click-throughs and forwards.

Funny how so many people would disagree since those "web bugs" are used to
secretly track you without permission or knowledge or warning. That lack of
permission is why I consider such attempts to be a privacy invasion. It's
also why my local hosts file has the line:
127.0.0.1 sys.rampellsoft.com

> Second, you do not
> need to click anything for the sender to know if you opened an email
> if it is in html. HTML email tracks when and how many times someone
> opens an email, forwards it on to someone else and which links he or
> she clicks.

You might like to think it does, but anyone using Outlook or Outlook Express
and many other HTML capable email programs can stop that.


--
McWebber
No email replies read
If someone tells you to forward an email to all your friends
please forget that I'm your friend.

"marketingtoday.com" <peter.delegge@gmail.com> wrote in message
news:co0bjq030fc@enews2.newsguy.com...
>
> The information contained in the recent post on email newsletters was
> incorrect.

It would have been nice to see the original email quoted. Which post was it?
(I have trouble reading them all, sometimes.)

> If you have a permission-based list, it is not a privacy
> issue to measure open, click-throughs and forwards.

On what do you base that statement, your integrety is a marketer?

What is your definition of "permission based"? How well does your definition
hold up in practice?

> Second, you do not
> need to click anything for the sender to know if you opened an email
> if it is in html.

That's definitely not true at all. My email reader blocks all of that kind
of crap, and guess what, I'm using outlook express, which is probalby used
by more people than anything else.

A few years ago, that statement may have been true.

> HTML email tracks when and how many times someone
> opens an email, forwards it on to someone else and which links he or
> she clicks.
>
> Regards,
> Peter D.
> http://www.MarketingToday.com

Nice site. I keep that site bookmarked and browse through it from time to
time.


Mike

marketingtoday.com wrote:
> Second, you do not
> need to click anything for the sender to know if you opened an email
> if it is in html. HTML email tracks when and how many times someone
> opens an email, forwards it on to someone else and which links he or
> she clicks.



This only works in email clients which permit this behaviour. Many do not
as this can be a security/privacy issue. To bypass this behaviour the email
client simply does not download anything that is not part of the email
message. Images from external sources, which are used to do the tracking,
are not downloaded and therefore it is impossible to track reading or
forwarding of the email.



If you don't believe me, you are welcome to send me an email and test it
yourself. I will forward the email to another address. You simply have to
report back which address I forwarded it to. You won't be able to do that,
but feel free to try.



John

www.enterpriseblue.com