Team slogans/mottos

Resquesting some help to create a motto for our new marketing team to
be chanted. We haven't been in sales very long either and no one can
think of a good rally cry/motto thingy to be catchy and be positive
yet fun!!

We considered TDK does amazing things but is used similary elsewhere
in the office. Our team name is T.B.K. ("to be king" / "to be knees").
Please would some people help us out on this one please? This will be
much appreciated.

"LACKY" <lacky@iinet.net.au> wrote in message
news:cif34p02hsp@enews4.newsguy.com...
>
> Resquesting some help to create a motto for our new marketing team to
> be chanted. We haven't been in sales very long either and no one can
> think of a good rally cry/motto thingy to be catchy and be positive
> yet fun!!
>
> We considered TDK does amazing things but is used similary elsewhere
> in the office. Our team name is T.B.K. ("to be king" / "to be knees").
> Please would some people help us out on this one please? This will be
> much appreciated.

Companies spend hundreds of thousands of dollars in quest of the perfect
name or symbol that truly reflects their 'self'. You can do it yourself by
applying two extremely powerful tools; one is brainstorming using the
Synectics formula, the other is Mind Mapping using Tony Buzon's well proven
formula.

For you to get a head start on your quest for these two tools, use Google to
find all you will need for Mind Mapping, and go to the California Colleges
Intensive Entrepreneurial Training Course which is online, and free, at:
http://home.att.net/~empresario/Index.htm and go to Chapter 2 - Lists, which
focuses on creating a name along with other important startup solutions.

Wayne in Chula Vista--
http://www.calmexnet.org/partners/wayne.htm
>

Here's a paradox:

1. This company is the "Surgeon General" of the "successful slogans"
industry (And it IS an industry. I don't care what anyone says. Although
I'd like to hear what everyone thinks):

http://www.successories.com


2. And this company is a very good leadership institute:

http://www.franklincovey.com


Of course, some might think the opposite of both companies. And some might
think neither. My point is, what they are, and what people think, have
nothing to do with one another.


You don't need a slogan, motto, chant, mantra, or anything else along those
lines in order to be a good marketing team.

1. If you aren't experienced in sales, then you aren't a sales team.

2. If you aren't experienced in marketing, then you aren't a marketing
team.


"Sticking feathers up your butt, doesn't make you a chicken."
(Brad Pitt, "Fight Club.")


So, if this applies to you and your colleagues, then here are the mantras
and rules you should live by, that have nothing to do with Marketing and
Sales:

1. "This is just a test of the Effective Marketing Task Force. This is
just a test. Had this been a REAL marketing effort, we would have lost our
asses and filed for bankruptcy."

2. "Please make an effort, even though this is just a college course/lab
experiment, and not a real company. Please try to make make this experience
as realistic as possible."


If, however, you actually ARE a company, and will pursue your current course
of action, then do yourselves a favor.


IF YOU ARE A SERVICES FIRM, PROFESSIONAL FIRM, ETC., and your product is
time/effort/results:

Add this as your slogan to your business card:

"We'll work hard to please you, but probably fail to do so. We thank you
for your patience and understanding, but please feel free to kick us out at
any time, no questions asked."

A smart customer will want to meet and discuss your card. Explain then that
your "slogan" is the situation you strive DAILY to work against.

1. You are a good team, and a good company

2. Your customer is better than you, however. They have home court
advantage.

3. Your first goal should be to surpass your client's capability for doing
their own job, task, project, whatever, in as short a time as possible.

4. Your second goal is to produce, deploy, and SUCCESSFULY implement the
solution you've prepared for them.

If goal number one takes too long, you should leave on your own. If goal
number two takes too long, you should expect to be turned away, without pay.


IF YOU ARE A MANUFACTURER, RETAILER, OR CONSUMER PRODUCTS COMPANY, and your
product is brand new:


1. Stop chanting.

2. Find a mentor YOU CAN TRUST, who has access to private investors.

3. Bite the bullet, and agree to be led, taught, and cultivated.

Your problem will be that you aren't known. Now, there are many companies
who make it by starting on a shoestring budget. But I can't think of a
SINGLE COMPANY with a sales and marketing team who've never sold/marketed
anything, succeed at anything alone. They usually burn out due to lack of
dollars, before their product goes anywhere.

If you have a marketing team manager, and/or sales team manager, fire them
both. Yes, even if it's you. You are not your title. You are not your
business card. You are what you are. Let the card reflect that. Your
better off with no marketing team, than a bad marketing team. Go back to
your old titles (engineer, technician, artist, clerk, whatever).

Change all your business cards to say "Co-Founder." That means it's
everyone's responsibility to make things work. Not the sales team, finance
department, marcom, executives/ownership/officers...

You need advertising. That means you need money, plain and simple. You
can't boil the ocean with a cigarette lighter.



Other resources:

Inspiration: http://www.quotegarden.com

Guidance/Wisdom: ??? That's a question with 1,000 answers. And everyone
agrees at least 999 of those answers are wrong. They just don't always
agree on which one is right, and change their minds as often as they say
they've decided...



Hope this helps... And, hope it was as "light-hearted" as I've meant it to
be. Plain text is SO BAD for conveying emotion. That's why this kind of
topic takes face-to-face meetings and long hours on telephones.

I'd suggest you ignore at least 98% of what I've written. I'm just not sure
which 2% is worth keeping. That's up to you.

------
Joe E.
------


"LACKY" <lacky@iinet.net.au> wrote in message
news:cif34p02hsp@enews4.newsguy.com...
>
> Resquesting some help to create a motto for our new marketing team to
> be chanted. We haven't been in sales very long either and no one can
> think of a good rally cry/motto thingy to be catchy and be positive
> yet fun!!
>
> We considered TDK does amazing things but is used similary elsewhere
> in the office. Our team name is T.B.K. ("to be king" / "to be knees").
> Please would some people help us out on this one please? This will be
> much appreciated.

"Joe" <askmeforit@newsgroups.com> wrote in message
news:cihu8g02ahd@enews4.newsguy.com...
>
> Here's a paradox:
>
> 1. This company is the "Surgeon General" of the "successful slogans"
> industry (And it IS an industry. I don't care what anyone says. Although
> I'd like to hear what everyone thinks):
>
> http://www.successories.com

Cut for brevity -

Names are of vital importance. One, they immediately cut to the chase and
save time; which in business is a money accelerator. And two, they create a
mental vision which allows for expansion of ideas quickly by anchoring an
image to action. The human mind relies on images. Words are converted into
images for the mind to digest, store and analyze. Words that do not lead to
images are ignored, forgotten at once, not acted upon, disappear and are
worthless. That is why companies will spend the hundreds of thousands of
dollars to come up with the perfect one word, or 15 second sound bite of who
they are.

Wayne
See the importance of naming your project in the chapter on Project
Management in the California Colleges Intensive Entrepreneurial Training
Course - free-http://home.att.net/~empresario/Index.htm

"LACKY" <lacky@iinet.net.au> wrote:
> Resquesting some help to create a motto for our new marketing
> team to be chanted.

Let me get this straight. Your MARKETING team needs help with creating a
motto?!?!

If that's true, you've got far worse problems to worry about than a motto.

Scott Jensen
--
Peer-to-peer networking (a.k.a. file-sharing) is entertainment's future.
If you'd like to know why, read the white paper at the link below.
http://www.scottjensenshow.com/P2PRevolution.pdf

"LACKY" <lacky@iinet.net.au> wrote in message
news:cif34p02hsp@enews4.newsguy.com...
>
> Resquesting some help to create a motto for our new marketing team to
> be chanted. We haven't been in sales very long either and no one can
> think of a good rally cry/motto thingy to be catchy and be positive
> yet fun!!
>
> We considered TDK does amazing things but is used similary elsewhere
> in the office. Our team name is T.B.K. ("to be king" / "to be knees").
> Please would some people help us out on this one please? This will be
> much appreciated.
>

WHAT are you marketing/selling/pinning your hopes of the future on?

George

Excellent points, Wayne..!



I'm gonna grab/read the docs you mention, below... Thanks..!

------
Joe E.
------

"Wayne Lundberg" <Waynelund@worldnet.att.net> wrote in message
news:ciilpq04ho@enews2.newsguy.com...
>
>
> "Joe" <askmeforit@newsgroups.com> wrote in message
> news:cihu8g02ahd@enews4.newsguy.com...
> >
> > Here's a paradox:
> >
> > 1. This company is the "Surgeon General" of the "successful slogans"
> > industry (And it IS an industry. I don't care what anyone says.
Although
> > I'd like to hear what everyone thinks):
> >
> > http://www.successories.com
>
> Cut for brevity -
>
> Names are of vital importance. One, they immediately cut to the chase and
> save time; which in business is a money accelerator. And two, they create
a
> mental vision which allows for expansion of ideas quickly by anchoring an
> image to action. The human mind relies on images. Words are converted into
> images for the mind to digest, store and analyze. Words that do not lead
to
> images are ignored, forgotten at once, not acted upon, disappear and are
> worthless. That is why companies will spend the hundreds of thousands of
> dollars to come up with the perfect one word, or 15 second sound bite of
who
> they are.
>
> Wayne
> See the importance of naming your project in the chapter on Project
> Management in the California Colleges Intensive Entrepreneurial Training
> Course - free-http://home.att.net/~empresario/Index.htm

"Scott T. Jensen" <stj@charter.net> wrote in message
news:ciim4e0rub@enews3.newsguy.com...
>
> "LACKY" <lacky@iinet.net.au> wrote:
> > Resquesting some help to create a motto for our new marketing
> > team to be chanted.
>
> Let me get this straight. Your MARKETING team needs help with creating a
> motto?!?!
>
> If that's true, you've got far worse problems to worry about than a motto.
>
> Scott Jensen
> --
> Peer-to-peer networking (a.k.a. file-sharing) is entertainment's future.
> If you'd like to know why, read the white paper at the link below.
> http://www.scottjensenshow.com/P2PRevolution.pdf


I gotta remember... Fewer, better words...



I love you guys...



------
Joe E.
------