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| Hi! All: First of all I apologize for this length post and second for my broken and poor English Grammar. I'm asking for some help, please. When I went to L.A. for a bsnss meeting in 92's my collegues and me we received a most interesting chronological view about marketing tendencies thru decades. It had been published by The Sydney Morning Herald a year before. In that photo copy (because it was a photo copy) you could see broadly speaking how the 40's was the decade of Purchasing Agent; the 50's the Production Manager; the 60's the Marketing Manager, ... ... and so on till the 90's. Well, it is here where I need your help, please. I'm usually able to find almost everything but :-| concernig this search I'm completely "clogged up". I've been unable to find NOTHING in spite of that I've looking at SMH site; in spite of that I know study was compiled by McCann-Erickson Manager Information Services; in spite of that I know source comes from Mr. David McCaughan from "Garmans New Product News". I'm really upset because I'd like to prepare a ppt presentation for a conference and this info, extended, would be valuable for me. Title for that article was "The decade of health" (search with this parameter also has been unsuccessful) Many thakns in advance | |||
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| Sydney Morning Herald August 29, 1991 Thursday Business; Marketing & Advertising; Pg. 22 THE DECADE OF HEALTH THE 1940's... When raw materials were scarce, was the Decade of the Purchasing Agent THE 1950's... When factories were reconverted to consumer markets, was the Decade of theProduction Manager THE 1960's.... When new domestic and international sales opportunities bloomed, was theDecade of the Marketing Manager THE 1970's ... When mergers, acquisitions, consumer activism and govt pressure prevailed,was the Decade of the Corporate Lawyer THE 1980's... When bankruptcies, mega-deals, interest rates and inflationary pricingdominated, was the Decade of the Financial Executive THE 1990's... Will be the Decade of the Health/Nutritional Profession for food and drugcompanies. The current food/drug buzzwords are: light, low sodium, trim, fresh,basics, guiltless, fat-free, natural, digestible, blodegradable, energy,cholesterol-free, sugar-free, high fibre, hypo-allergenic and sugarless SOURCE: Compiled by McCann-Erickson Manager Information Services, Mr DavidMcCaughan from "Germans New Product News" Hope that helps, Pieter Nivel_13 <disinher@intercom.es> wrote in message news:<c8tn7s01nd2@enews1.newsguy.com>... > Hi! All: > First of all I apologize for this length post and second for my broken > and poor English Grammar. > I'm asking for some help, please. When I went to L.A. for a bsnss > meeting in 92's my collegues and me we received a most interesting > chronological view about marketing tendencies thru decades. It had been > published by The Sydney Morning Herald a year before. In that photo copy > (because it was a photo copy) you could see broadly speaking > how the 40's was the decade of Purchasing Agent; the 50's the Production > Manager; the 60's the Marketing Manager, ... ... and so on till the > 90's. Well, it is here where I need your help, please. I'm usually able > to find almost everything but :-| concernig this search I'm completely > "clogged up". I've been unable to find NOTHING in spite of that I've > looking at SMH site; in spite of that I know study was compiled by > McCann-Erickson Manager Information Services; in spite of that I know > source comes from Mr. David McCaughan from "Garmans New Product News". > I'm really upset because I'd like to prepare a ppt presentation for a > conference and this info, extended, would be valuable for me. Title for > that article was "The decade of health" (search with this parameter also > has been unsuccessful) > Many thakns in advance | |||
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| Tags: decades, help, marketing, needed, serearch, tendencies, tthu |
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