A very insteresting question: How did Google beat their competitors

I would like to discuss how does a Internet technological company like
Google managed to defeat the other search engines, such as Yahoo,
Northernlight, Excite, etc.

This is question about how to win in any business competition.

If you have the money to start your own search engine business, how
could you beat Google, MSN, etc.

First of all, how did Google manage to get itself more popular among
all other search engines?

What are their marketing tactics?

Thanks!

"myname" <wealthyhenry@hotmail.com> wrote in message
news:c80jsd02c4l@enews4.newsguy.com...
>
> I would like to discuss how does a Internet technological company like
> Google managed to defeat the other search engines, such as Yahoo,
> Northernlight, Excite, etc.
>
> This is question about how to win in any business competition.
>
> If you have the money to start your own search engine business, how
> could you beat Google, MSN, etc.
>
> First of all, how did Google manage to get itself more popular among
> all other search engines?
>
> What are their marketing tactics?
>
> Thanks!

Notice that Google started without an IPO, nor did Microsoft, nor did Intel,
nor did HP, nor did the Wright Brothers, nor did Edison. They all came from
outside the known paradigms. They blindsided the buggy makers, whip makers,
IBM mainframes, PC boards, vacuum tube makers and the like.

They saw a wrinkle in the technology that the masters in technology - busy
waving their wands in the penthouses of senior management and executive
boards - could not, nor wanted to see.

It follows the great American entrepreneurial bent that has forever pushed
this great country, nation and society into the future. Sometimes kicking
and screaming, but after a while, we own it and take pride in it. Twenty
years ago you could only find one in a hundred senior playing with a
computer. Today's it's a wave.

I only pray that the same discovery take place with my son's innovative,
exciting, fun-filled, UNUSUAL, unknown hobby/sport take off the same way.

Wayne
www.rcsailcars.com

Google Started off a while ago owned by couple of college students.
They will soon be worth 20 Bil. That's bil with a B. They Did several
things right, at the right time:

They Invested in smart technology early adoption. (Applied semantics,
Cirrca technology I think it was called, the technology that looks for
CONCEPTS not just word matches).

They refrained from SELLING the rank spots under the table like the
other guys.

They kept their noses clean.

They kept the page clean and uncluttered...
(how refreshing).

And they stayed FOCUSED. (Try getting a google mailbox...).

Some of you may know... The google textbox doubles as a calculator,
dictionary, stock checker, phone book, spell checker and a bunch of
other neat stuff



~zion~

I think how Google got an advantage was through word-of-mouth advertising.
In the beginning, people were saying they had the biggest search engine
results. As they get more into advertising other search engines may have more
objective results as to what web pages are really out there.

It's interesting to note that now they may be not be the very thing that gave
them advantage.
--
ParaMind Brainstorming Software -- We make an easy to use,
totally-customizable brainstorming software with a small learning curve.
http://www.paramind.net

Actualy there was very little marketing. It was not marketing that got them
where they are today, it was providing a better service, and then word of mouth
got them their fame.

Wayne Sallee

In article <c80jsd02c4l@enews4.newsguy.com>, wealthyhenry@hotmail.com (myname)
writes:

>
>What are their marketing tactics?

In article <c8l9e301s62@enews2.newsguy.com>, paramind@aol.comspamnone (ParaMind
Brainstorming Software) writes:

>
>It's interesting to note that now they may be not be the very thing that gave
>them advantage.

Yep that's what I'm seeing.

Wayne Sallee

"myname" <wealthyhenry@hotmail.com> wrote in message
news:c80jsd02c4l@enews4.newsguy.com...
>
> I would like to discuss how does a Internet technological company like
> Google managed to defeat the other search engines, such as Yahoo,
> Northernlight, Excite, etc.

1. A useful, reliable product.
2. Publicity--friendly relations with the media.
3. Marketing to business users who, in turn, spread the name via
word-of-mouth.
4. Built brand awareness; good branding.

......this is just my professional impression of them...I'm only vaguely
familiar with the company and marketing tactics.

> This is question about how to win in any business competition.
>
> If you have the money to start your own search engine business, how
> could you beat Google, MSN, etc.

Differentiation...I used to search terms on various search engines, and
would often gets 3-4 different sets of results, usually based on the
timeframe involved (each engine has its own proprietary algorithm of ranking
results, usually consisting of hits by the user, sites that have links to
the site, and keywords)...one engine may show results over a 2-week
timeframe, while another over 2 years. A site that allows the user to
specify the timeframe of hits to consider should have an advantage.

> First of all, how did Google manage to get itself more popular among
> all other search engines?
>
> What are their marketing tactics?
>
> Thanks!

It seems alot had to do with brand recognition, plus providing meaningful
results...plus they've added search results on "news," "images," and now
shopping sites "Froogle.com."

D

In article <cb5l6t0lri@enews2.newsguy.com>, "Dave Hannes"
<d.hannes@worldnet.att.net> writes:

>> First of all, how did Google manage to get itself more popular among
>> all other search engines?
>>
>> What are their marketing tactics?
>>
>> Thanks!
>
>It seems alot had to do with brand recognition, plus providing meaningful
>results...plus they've added search results on "news," "images," and now
>shopping sites "Froogle.com."
>
>D

The bigest kicker was providing a site that loaded quickly with accurate
results.
That was the bigest thing that brought them to fame.

Wayne Sallee
http://members.aol.com/waynesallee/weblink.htm