Effectiveness of TV advertising

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Effectiveness of TV advertising

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07-05-2007, 12:54 PM

Dave Hannes

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Effectiveness of TV advertising

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"Alex Heiphetz" <dropoff@REMOVETHIS.ahg.com> wrote in message
news:c3e38402jot@enews4.newsguy.com...
>
> Hi:
>
> I would be (eternally :-) grateful for pointers on the effectiveness of
> TV advertising, specifically for printing / copying buisiness.
>
> My TV sales guy has data on other types / industries, but not that
> one (or m.b. he has data, but it not something to brag about, so he
> is so shy)
>
> Thanks,
> Alex

Two of the more common ways are:
1. Measure awareness of the target audience beforehand and then
afterwards...doesn't really help with tracking sales generated by the ads as
much as...
2. Have a dedicated phone number/web site for viewers to respond to and
track these contacts in a database.

D

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