Which business radio network to choose ?

Hi all,

If you were a foreign company wanting to sell B2B services to local
American SOHO, which business radio network will you choose please ?

I am already in contact with one radio network but I am surprised not to
be provided clear information about its audience.

Regards,

Samuel Vanneste
...

"Samuel Vanneste" <samuel.vanneste@frenchoffice.biz> wrote in message
news:c666vu0jvd@enews2.newsguy.com...
>
> Hi all,
>
> If you were a foreign company wanting to sell B2B services to local
> American SOHO, which business radio network will you choose please ?
>
> I am already in contact with one radio network but I am surprised not to
> be provided clear information about its audience.
>
> Regards,
>
> Samuel Vanneste

Stat with SOHO Online--Resources for Small Office/Home Office EntrepreneursA
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www.soho.org/ - 31k - Cached - Similar pages

And reconsider radio broadcasting for business to business advertising
unless you have a huge budget and proven radio ad that will generate
revenue. You might want to launch your business on an advertising campaign
that you can measure, amend, re-write, evaluate, and so on until you can
prove that for every 10 dollars in advertising you will generate 200 in
sales, considering your margin to be in the 10% range after taxes.

The US Post Office can help you with direct mail, especially if you get hold
of Lester Wunderman's great book "Being Direct" - a copy of which I got from
the Post Office in one of their promotional campaigns some time back.

Then there's Rush Limbaugh's show which will absolutely guaranty endless
sales as proven by his Discount Woods, the Steel Buildings, and other B to B
ads. But you better have the family jewels in hand to get it going and be
ready to wait and spend, spend spend before reaping rewards. A one time ad
will be a waste of money.

Hope this helps.

Wayne
www.rcsailcars.com

> ..

Wayne Lundberg wrote:

> Hope this helps.

Hello Wayne,

This helps, even if I can't agree about web ressources to reach the
prospective customers. Thanks a lot.

Bests regards,

Samuel
...

I wasn't even aware that there's a radio network strictly for
"businesses"/SOHOs. where are they?

--

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Restaurant guides, travel agent lists, small business guides and more


"Samuel Vanneste" <samuel.vanneste@frenchoffice.biz> wrote in message
news:c666vu0jvd@enews2.newsguy.com...
>
> Hi all,
>
> If you were a foreign company wanting to sell B2B services to local
> American SOHO, which business radio network will you choose please ?
>
> I am already in contact with one radio network but I am surprised not to
> be provided clear information about its audience.
>
> Regards,
>
> Samuel Vanneste
> ..

"Samuel Vanneste" <samuel.vanneste@frenchoffice.biz> wrote in message
news:c666vu0jvd@enews2.newsguy.com...
>
> Hi all,
>
> If you were a foreign company wanting to sell B2B services to local
> American SOHO, which business radio network will you choose please ?
>
> I am already in contact with one radio network but I am surprised not to
> be provided clear information about its audience.

They probably can't provide accurate figures. Many of the small AM radio
stations that carry such broadcasts are in markets that are not surveyed.
Best to get a list of their current advertisers or radio stations and see if
you can find any info on results.

--
McWebber
"Richter points to the lack of legal action against his company as proof
that he's operating appropriately."
Information Week, November 10, 2003

I might consider not a network, but perhaps a nationally syndicated radio
show like Kim Kommando's weekly show. I'm sure there are a great number of
SOHO types who listen regularly.

Best regards,
John Caccese


"McWebber" <mcwebber@my-deja.com> wrote in message
news:c68rnn09hi@enews4.newsguy.com...
>
> "Samuel Vanneste" <samuel.vanneste@frenchoffice.biz> wrote in message
> news:c666vu0jvd@enews2.newsguy.com...
> >
> > Hi all,
> >
> > If you were a foreign company wanting to sell B2B services to local
> > American SOHO, which business radio network will you choose please ?
> >
> > I am already in contact with one radio network but I am surprised not to
> > be provided clear information about its audience.
>
> They probably can't provide accurate figures. Many of the small AM radio
> stations that carry such broadcasts are in markets that are not surveyed.
> Best to get a list of their current advertisers or radio stations and see
if
> you can find any info on results.
>
> --
> McWebber
> "Richter points to the lack of legal action against his company as proof
> that he's operating appropriately."
> Information Week, November 10, 2003
>
>