How can I reach critical mass?

I launched a web-based, activity-sharing service on March 1, 2004
called http://www.anythingdoing.com/. I have a few thousand people
registered so far and the feedback I am getting is very positive from
those using the service.

The challenge I am facing is that for this service to become truly
useful, it has to hit critical mass in terms of the number of
registered users. I estimate that to be between a quarter of a
million and one million users nationwide. It is free to register and
the conversion rate of people visiting the site to those registering
is very high.

Like every other web business, the key is driving people to the site.
The little of money I have spent (on classified ads) seems to have
been a waste of money. Most sign ups have come from either word of
mouth or postings on CraigsList.

I have spent quite a bit of time researching Internet marketing and
there seems to be a lot of shady stuff out there. AnythingDoing is
run with the highest integrity. Consequently, I refuse to do any spam
or spam like e-mail marketing. I am tempted to start posting like
crazy on the message boards and news groups but decided to solicit
some help here first.

Here are my questions:

1] Does posting to message boards/news groups do any good?
2] How can I utilize my existing user base to increase registrations?
3] What Internet marketing techniques are legitimate and produce an
acceptable ROI?
4] What non-Internet marketing techniques are worth pursuing?

Thank you in advance for your help.

"CJ" <cjweisman@yahoo.com> wrote in message
news:c5pgmj071e@enews4.newsguy.com...
>
>
> Here are my questions:
>
> 1] Does posting to message boards/news groups do any good?
> 2] How can I utilize my existing user base to increase registrations?
> 3] What Internet marketing techniques are legitimate and produce an
> acceptable ROI?
> 4] What non-Internet marketing techniques are worth pursuing?
---snip---

I'm far, far from being an expert in this field but have been trying to help
my son's business through the net and have discovered a few 'truths' which
may contribute partially to answers to your questions.

Don't post an ad in any serious newsgroup. You can tell the difference by
just checking them out. Those with nothing but ads, don't do a thing. Those
where people talk about the issues of the group are where you want to be.
But not Spamming! You should read the messages and if you can help, then
post your reply and sign with your name and website. Your credibility may
lead to business.

Use your existing user base through a blind copy mailing of occasional stuff
of interest based on why they are already in your database. Do not create a
bulk mailing campaign using the email addresses under the To: option, nor
the Cc: option - click until you bet Bcc. Make sure you tell them they are
receiving this note because they have expressed an interest.... etc. In
otherwords, have in your files a record of them actually signing up with
you. If ever accused of spamming, you have a defense.

Many people use a form of Blogg as an occasional value-added newsletter in
which you invite your readers to forward to interested friends, associates,
etc.

One of my favorite Internet marketing tools is the Google pay per click. I
have over 40 key words listed and anytime a searcher uses one of the key
words or phrases my little ad pops up inviting them to go directly to my
site. You set the dollar per day budget you like. I started with $1 a day
but because my son's product is so unique and innovative, we don't get all
that many hits. But for a more conventional business, this is a real bargain
and easy to use. I discovered that by using this feature I am also being
placed prominently in other search engines.

Conventional advertising must be focused and measured. The tried and true
direct marketing approach has been proven again and again. If you know where
your typical customer hangs out - in print media, professional association,
etc. Then you can buy mailing lists and do direct mail campaigns with simple
facts about your business and an invitation to try you out for one hour
free.... or whatever inducement you might have. The best book on this is
available from the Post Office or a library, written by the pioneer of this
concept and of great value to this day: Being Direct by Lester Wunerman.

For more information on basic entrepreneurship please go to my site for
free, no-come-ons, no strings attached online version of the California
Colleges Intensive Entrepreneurial Training Program which I helped write
some years ago. http://home.att.net/~empresario/Index.htm

To see what I'm talking about for my son's business, take a peek at
www.rcsailcars.com and click on the short .wmf video - put your seatbelt on!

Wayne
http://www.calmexnet.org/partners/wayne.htm

"Wayne Lundberg" <Waynelund@example.invalid> wrote in message
news:c5sb7702bpn@enews3.newsguy.com...
>
>
> Use your existing user base through a blind copy mailing of occasional
stuff
> of interest based on why they are already in your database. Do not create
a
> bulk mailing campaign using the email addresses under the To: option, nor
> the Cc: option - click until you bet Bcc. Make sure you tell them they are
> receiving this note because they have expressed an interest.... etc. In
> otherwords, have in your files a record of them actually signing up with
> you. If ever accused of spamming, you have a defense.

And you will need a reply to the signup to confirm it wasn't a typo or
someone trying to sign up someone else without their permission. See
http://www.mail-abuse.org/manage.html


--
McWebber
"Richter points to the lack of legal action against his company as proof
that he's operating appropriately."
Information Week, November 10, 2003

"Wayne Lundberg" <Waynelund@example.invalid> wrote in message
news:<c5sb7702bpn@enews3.newsguy.com>...
> "CJ" <cjweisman@yahoo.com> wrote in message
> news:c5pgmj071e@enews4.newsguy.com...
> >
> >
> > Here are my questions:
> >
> > 1] Does posting to message boards/news groups do any good?
> > 2] How can I utilize my existing user base to increase registrations?
> > 3] What Internet marketing techniques are legitimate and produce an
> > acceptable ROI?
> > 4] What non-Internet marketing techniques are worth pursuing?
> ---snip---
> Those with nothing but ads, don't do a thing.

I thought so.


> Use your existing user base through a blind copy mailing of occasional stuff
> of interest based on why they are already in your database.

I already use a service that allows me to bcc everyone of the opt-ins
in my database. I will start using it more effectively.
>
> Many people use a form of Blogg as an occasional value-added newsletter in
> which you invite your readers to forward to interested friends, associates,
> etc.

I will look into adding a blog.

> One of my favorite Internet marketing tools is the Google pay per click.

I will definitely look into this, especially if you can control the
$/day.

> The best book on this is
available from the Post Office or a library, written by the pioneer of
this
> concept and of great value to this day: Being Direct by Lester Wunerman.


I'll check it out.

Thanks for your help Wayne and good luck to you and your son.

---snip---.
>
>
> I'll check it out.
>
> Thanks for your help Wayne and good luck to you and your son.

------
Appreciative responses such as yours is what keeps this newsgroup alive!
Thank you.

"Wayne Lundberg" <Waynelund@example.invalid> wrote in message
news:<c63hrt035p@enews3.newsguy.com>...
> ---snip---.
> Appreciative responses such as yours is what keeps this newsgroup alive!
> Thank you.

You're welcome and I want to tell you how excited I am about Google
AdWords. It's really a excellent service, with lots of features, and
very little downside. I plan to do my first advertising starting
tomorrow.

Thanks again for the tip.

CJ

<snip>..........
How can I reach critical mass?

I launched a web-based, activity-sharing service on March 1, 2004 called
http://www.anythingdoing.com/. I have a few thousand people registered
so far and the feedback I am getting is very positive from those using
the service.

The challenge I am facing is that for this service to become truly
useful, it has to hit critical mass in terms of the number of registered
users. I estimate that to be between a quarter of a million and one
million users nationwide. It is free to register and the conversion rate
of people visiting the site to those registering is very high.

Like every other web business, the key is driving people to the site.
The little of money I have spent (on classified ads) seems to have been
a waste of money. Most sign ups have come from either word of mouth or
postings on CraigsList.
I have spent quite a bit of time researching Internet marketing and
there seems to be a lot of shady stuff out there. AnythingDoing is run
with the highest integrity. Consequently, I refuse to do any spam or
spam like e-mail marketing. I am tempted to start posting like crazy on
the message boards and news groups but decided to solicit some help here
first.


Here are my questions:
1] Does posting to message boards/news groups do any good?
2] How can I utilize my existing user base to increase registrations?
3] What Internet marketing techniques are legitimate and produce an
acceptable ROI?
4] What non-Internet marketing techniques are worth pursuing?
Thank you in advance for your help.

<snip>.................



RESPONSE:
-------------------------------------------------------------
General roadmap to Critical Mass for an online free or deeply discounted
service provider.
-------------------------------------------------------------

Ahh! Trying to build the bomb... The hunt for the illusive and coveted
Holy Grail of Marketing... Critical Mass! (Dynamic Growth Stage)

Well...This will prove to be less like a sliver bullet- more like
handling greased bb's...while wearing stilts. It's going to be
meticulous work... but needless to say, can be worthwhile.

Short answers to questions:
1-I think group postings by a one-man-band won't drive the traffic you
need.
2-Using your userbase means referrals, viral marketing,contests/ give
aways, polls, auto responders, discussion boards, banner exchanges, and
Affiliateships.
3- Internet marketing programs are spiral marketing, search engine
optimization, search engine friendly websites, multiple domains,
multiple websites, and multiple keyword URL's vertical Portals
(vortals), Adwords, bid for words permission marketing, Unvertising=99
(an original) Free info such as toplists and informative
reports...(Example: Top ten places online to meet normal and exciting
people) and many more. Work best in combinations.
4) Depends on budget ...traditional media including mailers, radio,
outdoor ads, television, print ads, publicity, depending on where your
customers are when they are thinking about socializing. etc.

NOTE: Unless you have a $500,000.00 marketing budget, paying an avg. 1
dollar for a subscriber (for example) is not a good idea. At the days
end 5-10 cents or so is a much better deal.. but to do this your
campaings must fuel word of mouth.
.....................

BUT...Let me first say...IMO... that if making a ton of money is your
primary aim...then I suspect YOUR OPTIMAL PATH IS TO AVOID CRITCAL MASS
ALTOGETHER.

Your less risky and better odds of not being kicked off of your own
board, outgunned and out-resourced by a bigger competitive opponent (as
soon as you are entering growth with all countermeasure resources
commited to managing the change of growth) is to:

SELL NOW.

Have your bean counter work up a breadboard on everything.. complete
projections of P&L etc... then:

1) Trademark, patent, and copyright everything
2) Research the market for your concept prototype
3) Prepare your negotiation/ presentation
4) Go out and Strike a Deal with the best offerer of purchase (money up
front plus royalty %)
5) Let them take it to market
5) Enjoy the sweet fruits of success.

...........................
This can be very lucrative for the innovator
Your eyes are probably glazing over at the thought of selling your
baby... so let's get back to the topic... keeping/ growing the biz
yourself.

There are a number of things you need to have happen at the same time to
chance creation of this dynamic of the big bang which can result in
exponential growth. The problem most people ( even with great widgets)
run into is availability/ management and organization of human, money
and information resources...and you will clearly see why.

Flaws in the machinery produce a breakdown long before Critical Mass is
even attained .


What's neded? We can take a simply clue from the world of basic physics,


IN THE FIELD OF SCIENCE...The critical mass of fissile material is the
amount needed for a sustained nuclear chain reaction. It depends upon
the material, its shape, its purity as well as whether it is surrounded
by a neutron reflector.

From this model we can relate the components of the dynamic if BACK =3D
The environment behind the product (you) and FRONT =3D the product.


So as above we could deduce that Material =3D a well sustainable essence
about your product and the backbone of your business is your BACK, =3D
passion/ sweat and/or money and the FRONT =3D developed (well thought
out/researched) Product with clear relationship to core human needs
(classical) and clearly defined in its benefits

Shape =3D influences alliance building impacts doors of perception re:
curb appeal...BACK =3D Personal influence FRONT Packaging/ presentation...=

as well as ergonomics/ usability

Purity: BACK=3D Focus/ Structure of your Org... FRONT=3D alignment of
product line and availability of energy/ intensity towards sustaining
efforts (including time and information/ feedback channels)... as well
as the core effectiveness of the product(s)/ Service(s).

Neutron reflector: environment..BACK: supportive/ resourceful
environment and $$$...FRONT: for the product it is consumer and
competitive environments and legal/ economic factors, especially the
market receptiveness as influenced by the push power of dist. channel
captains and micro-branding messages, pull power of your major media and
overarching branding message, and degree of efficiency and timing all
along the major and minor channels. (Say that really fast ten times
while rubbing your head!)..lol

If these components are maximized and sustained then you will achieve
market saturation and penetration. This will result in you reaching a
flash point of exponential growth =3D Critical Mass.

BUT HOW TO APPROACH ALL THIS?

I will attempt to share just how you can do so BEGINNING WITH YOUR
STAFFING PHILOSOPHY. Bring in a few specialists who can help you get
your arms around this complex goal.


Because of the need for organization and accountability to control the
myriad marketing factors you will want to set up a board with 3 wise men
(women).
I like three because when you ask a yes or no question you always get a
majority vote. So get experts on your side (OR at least plan to forge
alliance with several folks who know what they are doing. :-)

(BTW...your staffing/ HR must be deliberate, picky, and near
flawless...Keep an eye on your span of management, try not to thin MGMT
out too much as you grow. A 1/ 7-10 ratio of "management facilitators"
to "self-managed" team member working in an offsite networked manner --
extranet etc.-- (hire generalized specialists) is about all you want to
stretch without risking competition killing you on customer care or
similar points of quality.

Anyhow...
Back to the tails that wag the dog.... these three wise men who will
lead you to "mass".

Get one micromedia mix/ fragmentation guru

One statistic or consumer trends/ empowerment and behavior guru

One Data proliferation/ warehousing/ Matrixing guru. (He will be
defining effective ways to collect and qualify useful info/ ideas from
all stakeholders including your buyers/ end users... And I'm not just
talking data warehousing functions.. I mean your input intake grid needs
to run under everyone within 50' of your business who can 'fog a mirror'
aggressive ideanomics and input harvesting is your game) --THAT type
of guru.... Because you will be competing againse Ad Agencies with 75
creatives.

One Project Manager (you?) Leader fairly well versed in at least the
basics of the above areas

(or any top ad agency could set you up, if you had the money).


Given your budget, the challenge before you all is to weave a powerful
web of viral, spiral, and micromedia marketing campaigns while
maintaining a major brand penetration initiative--And protecting an
optimal modularity/ flexibility/ responsiveness within each element of
the marketing mix components.

In other words, you've got to be transformers and shape-shifters with
more commitment to science and results than to any particular media, and
you must have staying power.

12 things you should agree with to go after the Holy Grail of Marketing
.... Critical Mass...

1) That all major media is fragmenting ... thus
Critical mass marketing demands a continuous, comprehensive and
coordinated flow of information. As such, the key to critical mass
marketing is the ability to measure marketing performance across all
media vehicles in real time:

2) That Fragmented media must be mixed...This is a challenge, but it is
also an opportunity for customization. The more selectively a brand
combines various micromedia, the more effectively it connects with its
target consumers.

3) That you need a way to know why you are spending what you are... and
the tighter the belt.. the moreso. Critical mass marketing and the
continuous cross-media measurement and data integration that underpin it
enable brands to maximize the power and efficiency of their marketing
plans in an ongoing fashion despite significant obstacles.

4) That you need a written Marketing plan, but double space it -- leave
plenty of room for changing as the situation dictates.

5) That If you can bring in customers more efficiently by continuously
fine-tuning your media mix(ture). I say "mixture" instead of mix because
it takes on a physical meaning with the word mixture. Mixtures go bad.
They dry up. They have a short shelf life if not tampered with. So your
blend will be more short range targeted perhaps... so you wont be
resting on your laurels once you get a good mixture going. With the best
mixes then that delta between what you were spending and what you will
be spending to buy a customer drops directly to the bottom line,
increasing your profits and potential via savings.
(And with savings being not directly taxed, a dollar saved is two
dollars earned.) . Combine all this with the reality that "it's the
last slice of pie that rings in the profit" -- that your profits are
"back end of process loaded" and you will see that extending your
customer reach in the above way will maximize ROI (return on marketing
investments) -- both time and money-- in HUGE ways.

6) That waste, inefficiency and confusion continue to hinder brand
marketing. The challenge of how to best allocate marketing dollars has
never been more important -- or more difficult. But the potential for
payoffs for "the small guy"... the up and coming brander have never been
better (except possibly in the year 1999 )

7) That consumers are different and more complex.. They are
multi-channel and multi-media more than ever before. They are less loyal
and have far more choices. To complicate matters, different consumers
use each channel differently. But the fragmenting of media channels
represents new microbranding (honey-nut cheerios can be sold to kids or
adults.. just based on changing the commercial and the box. Further it
can be packaged to be eaten dry as a crunchy snack by further
microbranding.. that's the sense in which I'm using the term) or niche
marketing opportunities for the savvy and alert marketer.

8) That with sustained marketing warfare based on a sound, real-time
understanding of what is working and what is not, critical mass
marketing objectives demand that you outflank companies flying by
guesswork with the new emerging strategic mind-set. And tools necessary
to communicate with target consumers effectively, efficiently and
continuously... as though they were your neighbor over the back fence.
Willingness to get into your customers socks and shoes... It means you
can assess the relevant factors and drivers for each client. Much effort
must be applied at first...less later on...constantly building and
applying your knowledge base means less work and better results as you
go. You'll never have every answer. But if you can answer some of the
questions, then you can focus on applying that learning while you
address other questions.

9) Consider which media to "lead with" at each stage of the marketing
cycle. Planning needs to shift from a media-centric view to a
cycle-stage-centric view. So rather than specializing in a given medium
like classified Ads or Mailers, your team should specialize in the media
for a given stage in the marketing cycle. Different stages call for
different media. Awareness, consideration, purchase, or loyalty are all
different stages... not to mention your corporate life cycle.

10) Click-throughs...impressions.. tell you what the exposure was... but
not the core ROI. Metrics need to be set into place to more directly
give you the ratio of spending over CONSUMPTION (RIO) if your serious
about Critical Mass.

11) It's important to understand the war you are waging. The old school
war was the leap of faith ground war. this is like the old advertising
mentality of artful advertising with few goals and less accountability.
Now it's all about the air war and its relationship to the ground war.
In the sky you have brand/ information issues. On the ground you have
consumption measurement issues. You have to coordinate the wars into 1
war and do so in a sophisticated manner that allows near realtime data
reporting -- so you have got to imbed your response/ monitoring
mechanisms as best you can.

12)Repetition of message is still important relationships must be
established.. you need to plan on possibly 5-9 interactions with the
consumer to expect optimal response rates.
And because of the constant helter skelter of advertisements drowning us
these days, you have to fight to make news... to gain share of mind. Not
only with frequency but with tunnage... you need to have a message so
powerful that it displaces the other ads in the waters of the mind. The
way to do this is via an emotional element to your product...so don't
rule out evangelical marketing or reality check (blunt and in your face)
marketing.

______________________________

A) Leverage Viral/ Spiral Marketing -- vacation giveaways for referring
a person to your website:
"Would YOU like 2 qualify for our free vacation anywhere in the world to
do anything?!
Click here... enter referral addy to be entered into the drawing to be
announced (date)

B) Match media vehicles to shopping patterns. That a given marketing
vehicle will reach the desired target audience should not be the only
consideration. As much as possible, each vehicle should tie back to
target consumers=99 shopping patterns.
This can help tighten the connection between the marketing message and
the ultimate consumer purchase.

C) Build momentum by leveaging your consumer base....blur the lines and
between customer, supplier and contractor With a strong affiliate
program.

D) Create various target centric landing pages... creating META-
BRANDING MESSAGE--MICRO BRANDING MESSAGE.. different landing pages
(micro) that feed in together (into the meta).

E) Not sure where to start your mixes? Check my idea list on bottom of
this report. Also try to
Benchmark: Look for two (leading) products that your product is similar
to... or is a combination of.... look to triangulate an appropriate mix
based what seems to be working well for those two entities and find a
third solution.. a combo midway of the both... then measure religiously.
By measuring marketing plan results across all media vehicles, brands
can identify and emphasize the mix of vehicles having the greatest
effect on brand sales.

F) Encourage creativity with mixing strategies within your team. The
Landscape of the game has changed drastically over even the last 5
years. Encourage 'strategic innovation'. Discipline your team to think
differently, to see marketing opportunities not readily apparent and to
mix and match media vehicles in unique ways

G) Practice accountability within the processes of establishing best
micromedia mix/ fragmentation info, best statistic or consumer trends/
empowerment and behavior info, best data proliferation/ warehousing/
Matrixing info

H) Keep your media contracts of fairly short time frames -at least until
you establish the best combos- and even better--beyond as they will
change

I) "Informatrix".
Keep the info and idea gathering part of the planning process much more
iterative by applying technology that enjoins all parties for feedback.

J) Consider which media (combo) to use at each stage of the marketing
cycle for Anythingdoing.

K) Consider/ explore CRM/ ECRM capabilities and applications to your
website (the ability to interact realtime with customers who are
considering purchase decisions). Ideally you want to interact with them
where, when and how they best interact with you.

L) Media have fragmented, thus to be successful in the way you seek
there exists no single silver bullet. you have to be a future-creatives
leader who can thrive in organized chaos. Your team must be conversant
in the full media spectrum -- online and offline, awareness-building,
results-driving, and everything else.


Kick-Starter IDEAS! Media options/ Add Ons for ANYTHINGDOING:

Get more than 1 website. It worked for Mcdonalds! (Location, Location,
Location).
Buy multiple domains which contain your most important keywords and
point them to your existing site. >>Create a web postcard Showing maybe
a tropical island and announce your free vacation give away to ANYWHERE
to do anything - Send to your thousands of current users - and include
the new opportunity to sign up for the drawing for it by referring a
friend to the website. >>Stage a great Grand opening and get the media
involved with press releases to all of the lifestyle editors in the
country.>>Partner up with a few retail prodct distributors and get your
URL on their packages (a purchaser of scuba gear comes with your stuffer
inside with the warrantee card, etc>> Get your URL all over cable T.V.
(Very reasonable).>> Get on a billboard or on the side of a metro bus.
Negotiate the rate.>> Use auto-responders. They work like fax on
demand--holding info until your prospect is ready for it. Try a "NO TIME
NOW auto responder". Offer to send them a 1 time only reminder to sign
up -- they select the day of the week to receive the reminder. Promise
that no one will see the email addy -- NOT EVEN YOU.
Have a button say CAN'T SIGN NOW? TRY OUR NO TIME NOW OPTION...place it
right under the SIGN UP NOW Button--BUT place a powerful, well targeted
sales letter into the autoresponder .
>>Put Search Engines Indexers to work for you: Create doorway pages,
upload to your server in a folder. Make one HTML page with a master list
of all doorway page URL's (Master Page). Place an invisible GIF on your
main regular webpage and link it to the Master URL page.Then Submit your
site to the Major Engines. They will find the gif and crawl though to
your Master URL page, then proceed to auto index them... this
outperforms direct engine submissions ... .>>Put polls on your
website.. keep them lively... see what makes your customers tick! Use it
to develop more products!>> Add a discussion Board.>> Join 100
webrings.>> Submit your site for website awards. >>
Last but not least.. Don't set yourself up as a professional
firefighter...Man you have a nice prototype/ sample working for you...
get $ome more Dollar$ behind you! Tight belts dicipline the
leadership... but too tight and you suffocate... we've all been there..
but now you've got to free up $ome THINK$PACE in the skunkworks up top
where the vision is most clear.. and this means you can't be prone to
'management by crisis' due to being under financial dure$$!

This is probably one of the longer responses I've written so far in this
forum (which is pure pleasure). I guess I try to toss a man a fish...
AND a rod... because its easier to LEARN to fly fish on a full belly.
It's a lot to process -- but all important because livelyhoods are at
stake. AND then again, not many people need a quarter of a million
customers... lol.


All the best ...

~zion~

projectteamiii@hotmail.com (Tech 22 22) wrote in message
news:<c69cno012bc@enews1.newsguy.com>...
> <snip>..........
> How can I reach critical mass?
>
> >
> Here are my questions:
> 1] Does posting to message boards/news groups do any good?
> 2] How can I utilize my existing user base to increase registrations?
> 3] What Internet marketing techniques are legitimate and produce an
> acceptable ROI?
> 4] What non-Internet marketing techniques are worth pursuing?
> Thank you in advance for your help.
>
> <snip>.................
>
> Short answers to questions:
> 1-I think group postings by a one-man-band won't drive the traffic you
> need.
> 2-Using your userbase means referrals, viral marketing,contests/ give
> aways, polls, auto responders, discussion boards, banner exchanges, and
> Affiliateships.
> 3- Internet marketing programs are spiral marketing, search engine
> optimization, search engine friendly websites, multiple domains,
> multiple websites, and multiple keyword URL's vertical Portals
> (vortals), Adwords, bid for words permission marketing, Unvertising=99
> (an original) Free info such as toplists and informative
> reports...(Example: Top ten places online to meet normal and exciting
> people) and many more. Work best in combinations.
> 4) Depends on budget ...traditional media including mailers, radio,
> outdoor ads, television, print ads, publicity, depending on where your
> customers are when they are thinking about socializing. etc.

[ Excess quoted material elided by moderator. -JimL ]

Wow. What an education. I had to print it out and read it with a
highlighter. Thanks for taking the time to give such a detailed
answer. I espicially like the Kick-Starter IDEAS.

Best of luck to you zion.

Regards,

CJ

'No Problemos' about the info... don't hesitate if you need further
input.

However...1 CORRECTION is in order as I look back at the post:

As you read my previous post, please mentally ERASE the: "3D"-- if you
see any --
wherever they may appears in the text.
It was a phantom glitch, I SWEAR I never typed 3D anywhere in the
document! lol.


You should be able to digest my comparison of critical mass marketing to
a physical fission process better without those pesky 3D's.

~zion~