Looking for some advice/help selling space on our site

We are an online grocery retailer offering our in store product
available through an interactive web site. Business is growing, but
we want to increase the income through selling advertising and
promotions on our site.
- what are companies looking for in terms of hard data to support
paying for online advertising?
- any idea of what to charge?

I am new to this so looking for any feedback

Thanks

"8iron" <_8iron@yahoo.com> wrote in message
news:c5faf202b11@enews2.newsguy.com...
>
> We are an online grocery retailer offering our in store product
> available through an interactive web site. Business is growing, but
> we want to increase the income through selling advertising and
> promotions on our site.
> - what are companies looking for in terms of hard data to support
> paying for online advertising?

Logs. You need lots of traffic. You might try signing up for Google adsense
pay per click. They pay you for clicks on ads on your site.

> - any idea of what to charge?
>

What an advertiser is willing to pay.

--
McWebber
"Richter points to the lack of legal action against his company as proof
that he's operating appropriately."
Information Week, November 10, 2003

>Logs. You need lots of traffic. You might try signing up for Google adsense
>pay per click. They pay you for clicks on ads on your site.

There is a good article detailing the pros and cons of Adsense at
http://www.small-business-software.n...le-adsense.htm

HTH
Janet

Hi, sounds like you are into your Monetizing phase of your site.

Have you checked to see what your Alexa.com ranking is. Many companies will
base there interest on how well your traffic score is. Go ahead and check it
out.
Simply plug your domain name into the search and it will bring back your score.

If you are not in the top 600,000 then you need to work a bit more on building
that.

Monetizing your site is relatively easy once you have a good flow of traffic.

If it where me I would look into Adsense by Google. Incredible way to add that
extra income stream to your site.

http://adsense.rickwalls.com

Let me know if I can help.

Rick
websitebasics
"The biggest mistake people make in life is not
making a living at doing what they most enjoy."
- Malcolm S. Forbes (1919-1990)
- http://casestudies.rickwalls.com/

"Janet" <Janet_member@newsguy.com> wrote in message
news:c5h47601mkn@enews2.newsguy.com...
>
> >Logs. You need lots of traffic. You might try signing up for Google
adsense
> >pay per click. They pay you for clicks on ads on your site.
>
> There is a good article detailing the pros and cons of Adsense at
>
http://www.small-business-software.n...le-adsense.htm
>

The "cons" they show as bad from a design point are the fault of the
webmaster. Take a look at the format of the Google ads at
http://www.sarasotawedding.com/ or http://www.sarasotacalendar.com/. I think
that article was written before Google recently added more design and ad
size choices. In addition, the article says, "Webmasters with multiple sites
will have difficulty determining which websites are producing the money in
the Adsense program." which simply is wrong. You can create as many channel
names as you want and you'll know precisely what site is earning what.

The article says, "With affiliate programs many webmasters implement a new
browser launch with each click off the site, Adsense removes the visitor
from the website and there is not currently an option to launch the visitor
into another browser." But, many people would consider that an improvement.
They all know how to use a back button and a lot of surfers do not like new
windows being opened. After all the criticisms in the article/editorial, I
was surprised to see the conclusion, "Overall, adwords are great supplements
to websites where affiliate programs are either not performing or when
affiliate programs don't exist that target the sites content."

My only criticism of adwords is the 200 domain limit for the adwords filter.
Depending on your site, you may need to filter more than that to avoid
running ads for your direct competitor.

--
McWebber
"Richter points to the lack of legal action against his company as proof
that he's operating appropriately."
Information Week, November 10, 2003

If I may assume you are differentiated somehow in the grocery market,
potential (& relevant) advertisers seek information about your most
profitable customer segments.

If you are not, some advertisers may be reluctant to deal with you by
virtue of the unknown.

Advertisers will ask themselves:
* By advertising (with you), how can we make potential customers aware
of our product(s)?
* Are you reputable?
* Are you worth our time (i.e., are you big enough)?

They will be looking for any information that benefits them. So, for
instance, if I market disposable contact lenses for some part of the
youth market, will your customer knowledge tell me about how I can
reach my market? How often do these people visit your site, what
sections do they visit, and for how long do they visit? How much do
they spend? Are they responsive to sales promotions? And the list goes
on.

Presenting potential advertisers with website traffic data is an
unpredictable approach and it generally will fail to generate stable
advertising revenue.

As for advertising rates, this will vary according to region. Your
competitors are expected to have advertising rate cards that they send
to potential advertisers. Contact them, saying you're a potential
advertiser, and they should send one as well as other information.

There is a lot of information out there about this topic & this group
appears to be knowledgeable, so you are in safe hands.

Good luck.

_8iron@yahoo.com (8iron) wrote in message
news:<c5faf202b11@enews2.newsguy.com>...
> We are an online grocery retailer offering our in store product
> available through an interactive web site. Business is growing, but
> we want to increase the income through selling advertising and
> promotions on our site.
> - what are companies looking for in terms of hard data to support
> paying for online advertising?
> - any idea of what to charge?
>
> I am new to this so looking for any feedback
>
> Thanks