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| | #1 | ||
| I am starting a website design co and have gotten a few references from friends, former business associates etc. However, I have yet to do any "serious" marketing. Being in Manhattan with so many businesses makes walking around and handing out business cards seem like an attractive option. On the other hand, I'm sure competitors have done the same and there is obviously a certain percentage of rejection. Just a few questions: *Has anyone done sales canvassing specifically for web design, or even more specifically within Manhattan? *How should I determine if the person I meet is the owner without being insulting? *How should I introduce myself without sounding cheesy or insincere (i.e. "wow, what a cool store you have here!" even if it is not)? *Should I get right to the point and say "my company does web design" or try a more subtle approach? *If the owner is not there, I don't want to lose control by simply leaving a brochure and hoping they call- should I offer to set an appointment, or come back another time? *Is it always better to wear a suit and tie, or do you think it's too intimidating or outdated? *If anyone has a general canvassing script (obviously I would memorize it)of how they would introduce web design/ marketing services to a prospect, that would help. Thanks! Bill | |||
| | #2 | ||
| Hi Bill, I would suggest attending business focused networking opportunities. For example attending breakfast or lunch meetings sponsored by your local chamber of commerce, trade related meetings and trade shows. This will allow you the opportunity to meet and develop a network of contacts who use or refer your services to others. regards, Dan "Bill" <njmtnbikr@aol.com> wrote in message news:c54lkm0crm@enews3.newsguy.com... > > I am starting a website design co and have gotten a few references > from friends, former business associates etc. However, I have yet to > do any "serious" marketing. Being in Manhattan with so many > businesses makes walking around and handing out business cards seem > like an attractive option. On the other hand, I'm sure competitors > have done the same and there is obviously a certain percentage of > rejection. Just a few questions: > *Has anyone done sales canvassing specifically for web design, or even > more specifically within Manhattan? > *How should I determine if the person I meet is the owner without > being insulting? > *How should I introduce myself without sounding cheesy or insincere > (i.e. "wow, what a cool store you have here!" even if it is not)? > *Should I get right to the point and say "my company does web design" > or try a more subtle approach? > *If the owner is not there, I don't want to lose control by simply > leaving a brochure and hoping they call- should I offer to set an > appointment, or come back another time? > *Is it always better to wear a suit and tie, or do you think it's too > intimidating or outdated? > *If anyone has a general canvassing script (obviously I would memorize > it)of how they would introduce web design/ marketing services to a > prospect, that would help. > Thanks! Bill | |||
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| Tags: canvassing, manhattan |
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