Direct Marketing for TempusIT

Hello Vic,

I suggest you not rely on direct mail (I'll assume you want to do a mailing
since you mention hoping for a about a 2% response rate) to do the marketing
work for you. You post does not convince me that there are people out there
who are willing to pay for your service.

I suggest you spend the money to prepare some excellent printed collateral
and start doing some serious prospecting for business.

Should you find that people are receptive to your service (by actually
subscribing) then you will be in a good position to use direct mail as part
of your prospecting effort.

As an added benefit, you will have a very clear picture as to who are the
actual purchasers of the service and who are the influentials who impact the
buy decision.

A few suggestions.


--
J.P. Solyom, B.Sc.E.E., M.B.A.
KS Business Development
MailSHOT - For a Continuous Stream of Leads and Qualified Prospects.
(253) 272-0996 ksBusDev@harbornet.com



On 3/30/04 4:25 PM, in article c4d36l0qmq@enews3.newsguy.com, "Vic Mangogna"
<vmangogna@cswebmail.com> wrote:

>
> Hi Everyone,
>
> I have some questions about what I can reasonably expect Direct
> Marketing to do for my company. I'm about to make an investment of
> money and time and I would like make sure that I'm thinking straight
> about this one before I commit.

[ Excess quoted material elided by moderator. -JimL ]

Yes, you're right - my service doesn't have any customers yet. What
I'm trying to do is test the idea by trying to sell it. Just to see
if anybody wants it.

My first thought was to try to drive the test with telemarketing. I
thought I would just sit down at the phone and start calling the
companies on my list. But my full-time job keeps getting in the way. I
need at least 8 hours a week on the phone, and I'm having trouble
getting more than a couple of hours a week.

I started considering direct mail when I read those books. Its an
attractive alternative to telemarketing because I can use weekends to
work on it.

I guess you're right. I'll learn a lot more by talking to these guys
on the phone. I'll just have to go slower. I'm impatient.

Thanks for your help.

Vic Mangogna