Online advertising rates needed

On 30 Mar 2004 01:17:12 GMT, marc@homepoker.com (Marc) wrote:

>
>I am having no luck searching the Internet for some kind of research
>that I am fully willing to pay for to indicate what constitutes fair
>advertising rates. I am looking for this for two reasons:
>
>i) As our website develops new advertising packages for our own
>sponsors.
>
>ii) So we know what to expect to be charged when advertising on other
>websites.
>
>Because we are interested primarily in advertising on sites roughly
>the same size as ours, we estimate that the revenue from one will
>offset the expense from the other. However, I can't find any
>information anywhere that would help me know where to start in terms
>of fair market advertising rates.
>
>Any help is appreciated. Thank you.

Check the SRDS website. It's the US equivalent of the Canadian
CARD website (Canadian Advertising Rates and Data). I don't know if
they'll have much info on what you're looking for, but they probably
would have some, and even if they didn't they would certainly have
someone you could write to who'd know just where to point you to. Good
luck.