GIS Marketing Systems

One of my customers uses it to refer advertising respondents to
equipment dealers in their area. They use it to calculate rough
distance between the dealer and the caller. The referal goes to the
closest dealer.

>One of my customers uses it to refer advertising respondents to
>equipment dealers in their area. They use it to calculate rough
>distance between the dealer and the caller. The referal goes to the
>closest dealer.

That's a good use. I guess what I'm really interested in is
segmentation uses...drawing profiles of customers from where they
live. I think that's going to be big business in a few years. Great
for marketers, not so good for privacy advocates.