Looking to interview B2B marketers who have measured ROI for marketing projects

I am a freelance writer doing an article for Boma Advisor, a new
custom publication for enterprise marketing and production
professionals.

Many articles have been written about how it is becoming increasingly
important for marketers to measure ROI for marketing efforts. However,
I haven't seen many articles about how B2B companies are actually
doing this.

For this article, I'd like to talk to marketing professionals at B2B
enterprises who actually do measure ROI. I'd like to find out the
following:
1. What types of marketing projects does your company measure ROI for?
2. What were your objectives for these projects? (i.e. increase leads?
improve sales? anything else?)
3. How did you unearth the data you needed to measure whether the
project achieved its objectives? (for example, did you work closely
with sales? include a Web component to the campaign? create a special
800 number? use special software? anything else?)

I'm particularly interested in any creative ways people have
discovered to measure ROI.

I can be reached at cheryl@lmi.net.

Thank you.

Cheryl

"Cheryl Goldberg" <cheryl@lmi.net> wrote in message
news:bqnot90cv0@enews3.newsguy.com...
<snip>
> For this article, I'd like to talk to marketing professionals at B2B
> enterprises who actually do measure ROI. I'd like to find out the
> following:

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