marketing strategy : co-branding

07-05-2007, 12:36 PM

Hello,

I would like to know in what case co-brading is used and what are the
consequences of this type of partnership.

Thank you for your help,

Virginie L.

07-05-2007, 12:36 PM

"virginiel" <nini1511@yahoo.fr> wrote in message
news:bptb2102k3b@enews2.newsguy.com...
>
> Hello,
>
> I would like to know in what case co-brading is used and what are the
> consequences of this type of partnership.
>
> Thank you for your help,
>
> Virginie L.

Virginie, I have to admit that I can't keep up on all these buzz words, and
even worse is when people think (or know) what they mean and therefore
misinterpret what somebody else is saying. Can you define "co-branding"
within the context of your post, and explain a little more about this
partnership of which you speak? Thanks -- Mike Turco

07-05-2007, 12:36 PM

V-

Co-branding is selling other companies products/services under your own name
and business. Just be sure to read what you can and can not do, fees, and
the usual business things.

rst

"virginiel" <nini1511@yahoo.fr> wrote in message
news:bptb2102k3b@enews2.newsguy.com...
>
> Hello,
>
> I would like to know in what case co-brading is used and what are the
> consequences of this type of partnership.
>
> Thank you for your help,
>
> Virginie L.

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