self-education on marketing

"Duilio Foschi" <dedalus@yifan.net> wrote in message
news:bl2ctk0tcm@enews1.newsguy.com...
>
> please advice good books on marketing for self-education.

Duilio,

I think the guerilla marketing books are pretty good, as well as some of the
books written by Paul and Sara Edwards (Getting Business to come to You is
one of their better books).

>
> My field is software.

What are you trying to do? Do you want to sell a program that you wrote? Do
you want to sell your programming services? Are you trying to start, or are
you currently running, a business?

Mike Turco

>I think the guerilla marketing books are pretty good, as well as some of the
>books written by Paul and Sara Edwards (Getting Business to come to You is
>one of their better books).

I found these links:

Guerrilla Marketing -- Levinson (Paperback - Aspatore Books - 1
December, 2001) Our Price: 12.99
Levinson, Jay Conrad & Rubin, Charles: Guerrilla Marketing On The
Internet Price: 34.28
Levinson, Jay Conrad And Rubin, Charles: Guerrilla Marketing Online:
Second ... Price: 10.28
Jay Conrad: Guerrilla Marketing Price: 33.15

do you advice them all ?

>What are you trying to do?

Good. This looks like the first lesson

Somebody said: "if you don't segment, you don't think"

>Do you want to sell a program that you wrote?

several programs I and my mates wrote. Most of them have hospitals as
a target.

>Are you trying to start, or are you currently running, a business?

currently running

Thanks

Duilio Foschi

"Duilio Foschi" <dedalus@yifan.net> wrote in message
news:bl77av0k07@enews1.newsguy.com...
>
> >I think the guerilla marketing books are pretty good, as well as some of
the
> >books written by Paul and Sara Edwards (Getting Business to come to You
is
> >one of their better books).
>
> I found these links:
>
> Guerrilla Marketing -- Levinson (Paperback - Aspatore Books - 1
> December, 2001) Our Price: 12.99
> Levinson, Jay Conrad & Rubin, Charles: Guerrilla Marketing On The
> Internet Price: 34.28
> Levinson, Jay Conrad And Rubin, Charles: Guerrilla Marketing Online:
> Second ... Price: 10.28
> Jay Conrad: Guerrilla Marketing Price: 33.15
>
> do you advice them all ?

No. Check out gmarketing.com, or just visit a bookstore, and pick a book
that looks good to you.

Conrad and Levinson are co-authors, so don't buy duplicate titles.

> Somebody said: "if you don't segment, you don't think"

Be careful about listening to what other people say unless they have made it
to where you want to go.

> >Are you trying to start, or are you currently running, a business?
>
> currently running

How many programs have you sold to hospitals, and how many hospitals are
using one or more of your programs? (From your existing business, not from
past employment.)

What are your goals for your business?

Mike

>Check out gmarketing.com

there are quite a few titles

>just visit a bookstore, and pick a book that looks good to you.

I live in a small town with er ... small bookstores.

Tomorrow I'll see what I can find.

You seem to think that any book re marketing will help...

>Be careful about listening to what other people say unless they have made it
>to where you want to go.

this is a big constraint, instead.

AFAIK Bill Gates didn't write any book on marketing

>How many programs have you sold to hospitals, and how many hospitals are
>using one or more of your programs? (From your existing business, not from
>past employment.)

the programs are quite new. We have sold 2 licences and almost-sold 3
more in the last month.

>What are your goals for your business?

one program has big potential and no competition Theoretically every
single hospital would be happy to buy it. However...it is still in
beta.

Given our limited resources (we are busy with old customers and other
products) I'd be happy to sell 40 licences in the next 12 months.

Damn! You made me _think_ !

This is something I seldom do...

Best regards

Duilio Foschi

Personnally, I would suggest that you buy "Marketing Management" by Philip
Kotler. Any general queries about marketing and planning as a managerial
concept or as a corporate process is included in this book. It is the
Definite marketing bible and a must read for any "would-be" marketer.

Fabrice Pombet
Doctoral Researcher
Imperial College London

I could not agree more. Kotler text assisted me in passing all my
professional marketing examinations

Robert Walsh

[Bottom-quoting deleted. Please, folks, do this so us moderators don't have
to. Thanks. stj]