Website copy

I am a struggling web designer who has been advised to get some
experience under my belt so that I have something to show my
abilities... and I have emailed this person and offered to redesign
his site for free, with the understanding that I would like to link to
it to show my work when it is done.

This is what I think we are all here for, to get/give advice and help
each other.




Tyler Hellard <tylerSPAMFREENATION@spincity.org> wrote in message
news:<bml4f601dc4@enews1.newsguy.com>...
> In article <bmk1s6028km@enews4.newsguy.com>,
> mrgoat@bigfoot.com (mr goat) wrote:
>
> > > > Repeat after me
> > > >
> > > > I WILL NEVER PUT SCROLLING TEXT ON ANY WEBSITE EVER
> > > >
> > > > Thank you
> > > >
> > > >
> > >
> > > The site is different now. www.deepredspecialties.com
> > > I want to thank the newsgroup for thier criticism. Is there anybody
> > > out there who truly is a business and marketing master who thinks that
> > > this site appeals to the scientifically orientated demographic.
> >
> > No. It appeals to no one. It looks like it was done in Frontpage by an
> > amateur. And it was. Pay someone to do it. Please. You clearly are
> > great at making goggles, but you are not a copy writer or web
> > designer. It shows. I would NEVER put a credit number into a site that
> > looks like yours.
> >
> > > If you were an engineer and had two kids would you buy three pairs?
> > > If you were some retired person who read POPSCI frequently would you
> > > buy these for your grandchildren.
> >
> > It is reminiscent of the 'IMPROVE YOUR MEMORY' ads. The cheap ones
> > that no one responds to.
> >
> > > If you were a kid would you buy them and one for your friend. I have
> > > studied the big money ads in this magazine. All of the ads were very
> > > fact based and lacked alot of emotional appeals.
> >
> > But they were created by a professional designer and a professional
> > copy writer.
> >
> > >the ads are very
> > > logical and direct. They mention facts instead of benefits.
> >
> > Feature, Advantage, Benefit is the rule.
> >
> > >If those
> > > who spend $250000 on a full page ad they got to know what they are
> > > doing.
> >
> > oh no.
> >
> > a) they use an agency and get much better rates than that
> > b) just cos they are spending money on media doesn't mean they know
> > what they are doing
> >
> > PLEASE get a pro to redo it for you.
> >
> > You need some navigation, some copy, some images, and some solid
> > hosting and you will be there. I reckon it should set you back about
> > $5k for a professional company to sort you out.
>
>
>
> I think that's overpricing. It's a small and simple site that requires a
> content/copy rework and a redesign. You could probably get a freelancer
> to do it for up to 1k.
> --

Brian,

As a copywriter, you will want to address how the
goggles work, especially with your type of product.

You say that they block out all visible light, allowing
infrared wavelengths to pass through. Even with my limited
knowledge in Physics (of which I'm sure you know more with
a BS in the subject), if you merely eliminated visible
then you would not be able to view infrared. One can eliminate
visible light themselves by placing a hand over their eyes
or by turning off all the lights at night.

I'm not saying your goggles don't work, but, if they really do,
you are going to want to explain how they do work in your copy
to convince skeptics such as myself. Internet marketing is tough
in that people are highly skeptic of what they read on the internet.
It is engrained into us even at school, where we are told "don't
use internet sources!"

Newspaper is seen as a much more credible source for advertising.

Also, testimonials are a very powerful form of credibility for any
product. In one such as yours where the product itself will arouse
skepticism I recommend using audio testimonials so that visitors can
*hear* real people's testimonials. Armand Morin offers a free one-week
test of his audio testimonial service at:
http://members.audiogenerator.com/Sp...fo.asp?x=58293

Also, I would move the "About me" and the "As advertised in Popular
Science
Magazine" text to the left hand side of the screen and move the body
up so
that the subheading is underneath the heading. It will look much
better.

Also, you should have some system in place for capturing visitors
email
addresses so that you can email them promotional offers.

For more information on all of this, I highly reccomend you visit my
inspiration's page, Marlon Sanders, at:

http://www.amazingformula.com/cgi-bin/t.cgi/271297

Actually, I know exactly what you need. Marlon Sanders has software
called
"Push Button Sales Letters" which leads you through, step-by-step, the
process for creating a successful internet sales letter. It even
creates the
HTML for you, gives you several professional templates to choose from
and
explains the psychology behind it. As someone pointed out it costs 5k
for an
agency to do this same work and it's only $100 for the software. I use
it and
it's great.

Check it out at:

http://www.pushbuttonletters.com/cgibin/t.cgi/271297

I've given you a lot of great advice and a lot to think about here.
Let me know how it turns out.

-Mark Norris



info@metawebnw.com (MetaWeb Northwest) wrote in message
news:<bmmnom09n5@enews3.newsguy.com>...
> I am a struggling web designer who has been advised to get some
> experience under my belt so that I have something to show my
> abilities... and I have emailed this person and offered to redesign
> his site for free, with the understanding that I would like to link to
> it to show my work when it is done.
>
> This is what I think we are all here for, to get/give advice and help
> each other.
>
>
>
>
> Tyler Hellard <tylerSPAMFREENATION@spincity.org> wrote in message
> news:<bml4f601dc4@enews1.newsguy.com>...
> > In article <bmk1s6028km@enews4.newsguy.com>,
> > mrgoat@bigfoot.com (mr goat) wrote:
> >
> > > > > Repeat after me
> > > > >
> > > > > I WILL NEVER PUT SCROLLING TEXT ON ANY WEBSITE EVER
> > > > >
> > > > > Thank you
> > > > >
> > > > >
> > > >
> > > > The site is different now. www.deepredspecialties.com
> > > > I want to thank the newsgroup for thier criticism. Is there anybody
> > > > out there who truly is a business and marketing master who thinks that
> > > > this site appeals to the scientifically orientated demographic.
> > >
> > > No. It appeals to no one. It looks like it was done in Frontpage by an
> > > amateur. And it was. Pay someone to do it. Please. You clearly are
> > > great at making goggles, but you are not a copy writer or web
> > > designer. It shows. I would NEVER put a credit number into a site that
> > > looks like yours.
> > >
> > > > If you were an engineer and had two kids would you buy three pairs?
> > > > If you were some retired person who read POPSCI frequently would you
> > > > buy these for your grandchildren.
> > >
> > > It is reminiscent of the 'IMPROVE YOUR MEMORY' ads. The cheap ones
> > > that no one responds to.
> > >
> > > > If you were a kid would you buy them and one for your friend. I have
> > > > studied the big money ads in this magazine. All of the ads were very
> > > > fact based and lacked alot of emotional appeals.
> > >
> > > But they were created by a professional designer and a professional
> > > copy writer.
> > >
> > > >the ads are very
> > > > logical and direct. They mention facts instead of benefits.
> > >
> > > Feature, Advantage, Benefit is the rule.
> > >
> > > >If those
> > > > who spend $250000 on a full page ad they got to know what they are
> > > > doing.
> > >
> > > oh no.
> > >
> > > a) they use an agency and get much better rates than that
> > > b) just cos they are spending money on media doesn't mean they know
> > > what they are doing
> > >
> > > PLEASE get a pro to redo it for you.
> > >
> > > You need some navigation, some copy, some images, and some solid
> > > hosting and you will be there. I reckon it should set you back about
> > > $5k for a professional company to sort you out.
> >
> >
> >
> > I think that's overpricing. It's a small and simple site that requires a
> > content/copy rework and a redesign. You could probably get a freelancer
> > to do it for up to 1k.
> > --

Tyler Hellard <tylerSPAMFREENATION@spincity.org> wrote in message
> > PLEASE get a pro to redo it for you.
> >
> > You need some navigation, some copy, some images, and some solid
> > hosting and you will be there. I reckon it should set you back about
> > $5k for a professional company to sort you out.
>
>
>
> I think that's overpricing. It's a small and simple site that requires a
> content/copy rework and a redesign. You could probably get a freelancer
> to do it for up to 1k.
> --

Listen, you can pay $20 or $20,000 for a site

It depends what you want

With this site, I would pay for the generation of some orignial
illustrations/photography, a nav system, a logo and logotype, a year's
hosting, an ecommerce back end and of course a professional copy
writer

If you can get that for 1k, it will be, frankly, cheap and ****

Obviously you get what you pay for

If you want to look cheap and nasty, pay for cheap and nasty

If you want to look professional, pay accordingly.

Buy cheap, buy twice.

THis is, of course, all in my humble opinion.

In article <bms00l01l3h@enews1.newsguy.com>,
mrgoat@bigfoot.com (mr goat) wrote:

> Tyler Hellard <tylerSPAMFREENATION@spincity.org> wrote in message
> > > PLEASE get a pro to redo it for you.
> > >
> > > You need some navigation, some copy, some images, and some solid
> > > hosting and you will be there. I reckon it should set you back about
> > > $5k for a professional company to sort you out.
> >
> >
> >
> > I think that's overpricing. It's a small and simple site that requires a
> > content/copy rework and a redesign. You could probably get a freelancer
> > to do it for up to 1k.
> > --
>
> Listen, you can pay $20 or $20,000 for a site
>
> It depends what you want
>
> With this site, I would pay for the generation of some orignial
> illustrations/photography, a nav system, a logo and logotype, a year's
> hosting, an ecommerce back end and of course a professional copy
> writer
>
> If you can get that for 1k, it will be, frankly, cheap and ****
>
> Obviously you get what you pay for
>
> If you want to look cheap and nasty, pay for cheap and nasty
>
> If you want to look professional, pay accordingly.
>
> Buy cheap, buy twice.
>
> THis is, of course, all in my humble opinion.

I think $1000 for everything you outlines save maybe the illustrations
is plenty. It's not a huge site. The scope of content is rather limited.
--
--
Tyler C. Hellard
mhm14x9

Tyler Hellard <tylerSPAMFREENATION@spincity.org> wrote in message
>
> >
> > Listen, you can pay $20 or $20,000 for a site
> >
> > It depends what you want
> >
> > With this site, I would pay for the generation of some orignial
> > illustrations/photography, a nav system, a logo and logotype, a year's
> > hosting, an ecommerce back end and of course a professional copy
> > writer

I think $1000 for everything you outlines save maybe the
illustrations
is plenty. It's not a huge site. The scope of content is rather
limited.

--

Well, clearly you don't know what you are talking about then. The
year's hosting will cost you the best part of a grand alone if you
have SSL stuff.

But feel free to pay a grand for all that and get something cheap and
nasty of that's the branding message you want to put out.

First impressions count.

Trust counts.

IMHO, as ever.