Rate of Return from Advertising

I was wondering if someone could point me toward information regarding
'rate of return' from advertising. I would like all of the financial
facts that are necessary to make this determination.

THanks in advance
Mike

The following question come to mind about the marketing
Is this a global marketing effort. Or localized to US or some country? What
is the medium of advertising? etc.

Also there are books available on the internet (amazon.com etc) have you
already seen these?

[Bottom-quoting deleted. Please do this, folks, so us moderators don't have
to. Thanks. stj]

Interestingly, the AMA newspaper "Marketing News" printed an article
in their 9/15/03 issue on this topic. Titled "Employ Marketing
Metrics with a Track Record", it makes the point that marketing and
advertising metrics are only meaningful if they show ROI. While some
sources of data are identified in the article, it lacks specific
statistical data. Still, could be useful to guide your thinking.

Randy Bennett
EC Stratagems
Business Advisory & Coaching Services
>> Uncovering hidden value in markets and products <<
(remove ".last", "dont." and ".spamm" for e-mail)
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"Mike" <mfs@erols.com> wrote in message
news:bjktu702r5p@enews4.newsguy.com...
>
> I was wondering if someone could point me toward information regarding
> 'rate of return' from advertising. I would like all of the financial
> facts that are necessary to make this determination.

The 'rate of return' is (earnings) / cost. If you buy it for a dollar and
sell it for two, that represents a 100 percent return on your investment. --
Mike