Marketing letter for "Promotional Photography"

What do you think of this letter?

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Cutting back on your marketing and promotion in these tough times is
financial suicide. Make sure the images that represent who you are and what
you do tell a powerful story to your customers. Are you using the best
images possible?

Professionally taken photographs can help you get that edge over the
competition.

For over 30 years, FFS has been a small family owned and operated company
striving to provide nothing but the best for all our customers.

Whatever your needs, FFS will provide you with prompt, powerful,
professional service. Don't wait any longer. Call now. Let's put your
winning image in front of your customers.
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I want to send this to different businesses in the area to get some
photography business for marketing purposes.

Frederick
Freelance Foto Service

"Frederick Claus" <fjclaus@photographyspecialist.com> wrote in message
news:bipf91026cj@enews2.newsguy.com...
>
> What do you think of this letter?
>
> --------------------------------------------------
> Cutting back on your marketing and promotion in these tough times is
> financial suicide. Make sure the images that represent who you are and
what
> you do tell a powerful story to your customers. Are you using the best
> images possible?
>

I would take out the "Are you using the best images possible?" question as
anyone could answer "Yes" because the "best images possible" may also be
tied to their budget, or they may think that the photos they shot themselves
are as good as anything a professional could provide.

--
McWebber
No email replies read
If someone tells you to forward an email to all your friends
please forget that I'm your friend.

Don't be negative. Be positive, and let them infer the alternative.

Be more assertive. Matter-of-fact. Concise.

--------------

Times are tough. Business is slow. And you know the old rule: increase
your marketing, don't cut it.

But do you need more marketing? Or just more effective marketing?

Professional images make all the difference in your promotional
materials. Photos do more than tell a story - their quality reflects
upon your business.

See how you can improve your image and stretch your marketing budget.
Call FFS at (999)555-1212 for a free consultation.


(italicized)
FFS is a local firm with over 30 years in quality photography. We pride
ourselves on prompt, professional results, and we look forward to
serving your business.

-----------------

Most importantly, include examples of your work product. Advertisements
or materials that used your photos. The letter gets them thinking; the
examples prove you can do it.

"Richard" <rh86@azglobal.com> wrote in message
news:bj0qjt07o3@enews3.newsguy.com...
>
> Don't be negative. Be positive, and let them infer the alternative.
>
> Be more assertive. Matter-of-fact. Concise.
>
> --------------
>
> Times are tough. Business is slow. And you know the old rule: increase
> your marketing, don't cut it.
>
> But do you need more marketing? Or just more effective marketing?
>

I would remove the questions and change them to. "Make your marketing more
effective." Or "Our professional photos (or images) will make your marketing
more effective."

I never like questions in advertising that can be answered with a no.
--
McWebber
No email replies read
If someone tells you to forward an email to all your friends
please forget that I'm your friend.