Offline Marketing

Your explanation gives me a thought. You aren't selling the fact that
your firm has been in business for 30 years. It seems that you are
selling the idea that "We'll always been there for you."

Randy Bennett
EC Stratagems
Business Advisory & Coaching Services
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On 12 Aug 2003 00:19:42 GMT, "Frederick Claus"
<fjclaus@photographyspecialist.com> wrote:

>
>McWebber,
>
>I am in a small island town in Western New York. The 30 years in business I
>use is to show that we have been a family owned company for many years. It
>is more for our years in business, and the fact that we will be around for
>many years to come. Too many photographers in my area are closing up shop
>after being in business only a few years. One company in my area has even
>closed up shop after taking deposits from many brides.
> <<snip>>