Google Adwords CTR

"Bruce E. Stemplewski" <Bruce.Stemplewski@nospamstempsoft.com> wrote in message
news:<bge7t201f33@enews3.newsguy.com>...
> I am growing very frustrated with constantly being rejected for a low CTR.
> It seems that everything I try gets rejected.

Hi Bruce,

My recommendation is that you dump the Google keyword program and
concentrate on making your Web site as search engine friendly as
possible, and do it as soon as you can.

We are in a similar boat, selling very specialized products. While
this may seem like a bad thing, I think it is a GOOD thing. Your
specialization helps you cut through the clutter. We tried the keyword
program. It's inexpensive, but we received very few click-throughs. So
we redesigned our Web site with just one thing in mind: Lots of good
text that the search engines can slurp up. We DOUBLED our site traffic
in one month and got lots of new leads.

You mention the following important keyword phrases...

C++
C++ library
C++ library for Garmin
GPS
Garmin
Garmin C++ Library
Garmin protocol
Visual C
Visual C++
c++ libraries
development tool

.....yet "Garmin" and "GPS" are the only ones on your homepage!

Here is what I would do.

1) Remember that Google is your best marketing friend. Go to the
Google newsgroup archives, then plug in what you think the most
important keyword phrases are for your products. Then rank them in
order of popularity. You may be surprised to learn that prospective
customers don't refer to the tools you create the same way you refer
to them!

2) Give your homepage a new title. This is very important. Instead of
"Stemplewski Software", it needs to be something along the lines of
"Garmin C++ Library and Development Tools". People aren't searching
for your company, they're searching based on keywords that you hope
will lead to your company. (Trust me on this, we made the same
mistake.)

3) Fill up your homepage with much more descriptive text. Sprinkle the
important keywords throughout the text. Use these keywords in BOLD
HEADLINES for your products. Take advantage of the <metatag> feature
and title your navigation buttons with keyword phrases. Don't overdo
it, but take advantage of these free opportunities.

4) Fill in the rest of your pages! There is no news on your News page.
Surely you have company news you can put in there, again using those
key words!

Overall, I think you'll see greatly increased site traffic just by
doing these no-cost things, rather than spending money on those
keyword programs.

Good luck!