classified advertising formulas?

hi
the only statistic I know is that we are advised never to advertise in
publications with a circulation of less than 70000.


"dan" <whimsica@aol.com> wrote in message
news:bfhi640641@enews2.newsguy.com...
>
> Hi. are there any formulas for determining hit rate on classified
> ads. I saw one once in this forum that said on average
>
> if a magazine ad runs 7 times, it will be read by 2.5 people, and 24
> percent of the people will see the ad, and 1.5% will act on the ad. I
> don't know what size the ad was supposed to be. Is there any
> statistical average formula for classified advertising?
>
> Thanks,
>
> I'm Trying to find out if it's possible to get rid of an overstock of
> specialty store packages by directing people to a web site from a
> classified ad. I'm on an extremely low budget right now.
>
> Daniel Savage
> www.flipaloft.com