how to use newsgroups

"Gladizon" <gladin@t-online.de> wrote:
>
> is it possible and useful to use newsgroups for marketing

Marketing or advertising in most newsgroups is generally considered spam
and extremely counter-productive. So the general answer to your
question seems to be "it is not very possible". However, a very very small
number of groups may tolerate posts that advertise if the posts are
kept topical, informative, and short. Since newsgroups are discussion
groups, expect scorn to be heaped on hype or inappropriate posts.

How many venues do you know where the target audience can dissect, publicly
criticise, and ridicule any set-piece marketing materials such that the
entire target audience can see the entire exchange?

In my humble opinion, I think the best way to market services (or products)
in such an environment is to do it indirectly - by contributing to
discussions, being helpful, answering questions, and avoiding hype when you
do mention your firm's products or services. Posting material that you
might place in a magazine or newspaper ad just don't take account of the
dynamics of the environment and I think should be avoided.

Contributing to newsgroup discussions with on topic questions and replies
with a signature that includes a link to your business/website (see below)
is the safest way to use the newsgroups. As long as you're being an active
contributor then a closing tagline or two is perfectly acceptable. Almost
every newsgroup FAQ prohibits advertising and you're bound to have spam
complaints made against you at some point if you're just advertising, even
in groups that are directly related to your business.

Dave Moore



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