Yahoo! Store Navigation Designed for SEO

[hirenseo]

Yahoo! Store Navigation Designed for SEO

One key to successful search engine marketing for Yahoo! Stores is the design of your navigation. Your site’s navigation and structure needs to accomplish 2 things:

1. Provide an intuitive method for customers to find what they are looking for.

2. Provide the necessary content and links to let search engines know they should return your pages as top results when people search for relevant keywords.

Fortunately, these 2 often overlap; since the phrases people search for generally reflect the way they think about the items they are looking for.
First you need to put together your list of keyword phrases you want to target (the more words on the list, the better).

Once you have a list of keywords you would like to target there are 2 primary factors that should go into determining which keywords to target with which pages:

- The content of the given pages
- The current and potential links to the given pages.

When starting from scratch, you have to use you home page to target the most difficult 2- or 3-word keyword phrase. That’s because you can place a link from every page on your site to the home page with that phrase as the anchor text and in 99%+ of the cases, that will be the page that gets the most external links pointing at it, thus making it the most powerful ranking page on the site.

Then target a different keyword phrase with every section page and yet a different keyword phrase with every subsection phrase. You may also write article/info style pages to target yet other keyword phrases.

If your initial concept for your sites structure does not contain pages that can effectively target all of your keywords, consider expanding it. You tend to create many different navigation paths through your sites where possible, in order to expand your ability to target many keywords.

You should use static HTML links with words. Don’t use DHTML and JavaScript in Navigation Manu. So search engine can read and follow every link. You can add menus to your site that make it easier for users to find what they are looking for and that increase your lower page's link popularity with search engines.