Google uses a new spider to index web pages

[FURiON]

Google is using a new crawler software program for their AdWords advertising system that automatically spiders and analyzes the content of advertising landing pages. The name of the new crawler is AdsBot-Google. If you see such an entry in your web logs then your web site been visited by the new bot.

What does this mean to your AdWords ads?

Google tries to determine the quality of the ad landing pages with the new bot. The content of the landing page will be used for the Quality Score that Google assigns to your ads.

Google uses the Quality Score and the amount you are willing to pay to determine the position of your ads. Ads with a high quality score can rank higher even if you pay less than others for the ad.

If you don't allow Google's new spider to index your web pages, then your AdWords quality score will go down. Google has an official statement on its AdWords pages:

"While you can exclude your site from review, this will provide us with little information about your landing page's quality and relevance. Therefore, if you restrict AdWords from visiting your landing pages, you will experience a drop in Quality Scores for your related keywords.

(This will cause higher minimum bid requirements for any landing page for which you've restricted access.)"

please read more about the same here.

[MadKad]

Nice find, so do you think that this will lower the cost of Adwords?

[FURiON]

Originally Posted by MadKad

Nice find, so do you think that this will lower the cost of Adwords?

I've been thinking about it, and haven't yet come to any conclusions.. let's wait and watch

[Addicted~!]

adwords is still expensive T_T.. i think this will lower it... as more relevent things come~!