Help a Student Research: Notebook PC marketing questionnaire

In message <O9Hjjm#fDHA.3076@tk2msftngp13.phx.gbl>, J.Xue
<jsxue@hotmail.com> writes
>Hi, I am currently doing dissertation at Management School, the university
>of Sheffield. My project is to investigate effectiveness of international
>marketing of global notebook brands, with a focus on Dell's notebook. I
>would greatly appreciate if you could spend a few minutes to answer the
>questionnaire by clicking options and click "Submit" to send answers.
>
>For most convenient way to answer my questionnaire, could you please visit
>the web page below to "Submit" in my online questionnaire?
>
>http://www.geocities.com/jsxue/notebook.htm
>
>Alternatively, you can reply my email with highlighted answers in the
>questionnaire version below.
>
>Thank you very much for help.
>
>J.Xue
>
>******************
>
>Your Information:
>
> 1. Age
>
> under 18; 18-35; 35-45; above 45
>
> 2. Gender
>
> male; female
>
> 3. Home of Resident
>
> North America; Europe; Asian-Pacific (incl. Oceania);
> South America; Middle-East & Africa
>
>
> 4. Occupation
>
> Student; Professional; Manager; Employment; Unemployment;
>Retired
>
>
>General Questions:
>
>
> 5. Have you used a notebook computer?
>
> Yes; No (ignore question 6);
>
> 6. Which brand do you use (or used)? (less than two) (delete other
>brands):
>
> ACER APPLE DELL Fujitsu Siemens Gateway HP/Compaq IBM Legend NEC SONY
>TOSHIBA Others
>
>Comment:
> a). Product: unsatisfied; fair; satisfied
> b). Service: unsatisfied; fair; satisfied
>
> ACER APPLE DELL Fujitsu Siemens Gateway HP/Compaq IBM Legend NEC SONY
>TOSHIBA Others
>
>Comment:
> a). Product: unsatisfied; fair; satisfied
> b). Service: unsatisfied; fair; satisfied
>
> 7. If you have a choice to buy a new notebook, which brand would you
>prefer? (less than three, delete other brands):
>
>1st Choice: ACER APPLE DELL Fujitsu Siemens Gateway HP/Compaq IBM Legend
>NEC SONY TOSHIBA Others
>
>2nd Choice: ACER APPLE DELL Fujitsu Siemens Gateway HP/Compaq IBM Legend
>NEC SONY TOSHIBA Others
>
>3rd Choice: ACER APPLE DELL Fujitsu Siemens Gateway HP/Compaq IBM Legend
>NEC SONY TOSHIBA Others
>
> 8. Please balance importance when you buy notebook:
>
> unimportant (mark 1)
> important (mark 2)
> very important (mark 3)
> extremely important (mark 4)
>
>a). Brand awareness
>
>b). Reasonable price
>
>c). Hardware specifications
>
>d). Mobility (e.g. weight)
>
>e). Designs (e.g. materials, looks)
>
>f). Quality & Stability
>
>g). Bundled software
>
>h). Compatibility
>
>i). Warranty & Service
>
>j). Others___________________________
>
>
>
> 9. Which types of notebook would you prefer to buy?
>
>affordable price; mid-range; upper range; most latest technology
>
> 10. Where do you prefer to buy?
>
>Notebook company's web; Internet dealer's web; Street retail shops;
>Notebook Maker's street shop
>
>please specify your reasons: ______________________
>
>
> 11. Would you prefer company provide customization in notebook
>
>specifications?
>
>(1). Standard configured notebook, without any customizations (Factory
>default model);
>
>(2). Have a few customization (e.g. change RAM, software, warranty);
>
>(3). More parts can be customized (CPU, Optical Driver e.g. DVD/CD-ROM,
>Graphics Card);
>
>(4). Completely customized (customize whatever you want)
>
>
>----------------------------------
>DELL Notebook PC Questions:
>
> 12. Have you ever used DELL notebooks?
>
> Yes; No
>
> 13. Could you please give comments on DELL's notebook?
>
> poor (mark 1)
> fair (mark 2)
> good (mark 3)
> very good (mark 4)
>
>a). Price
>
>b). Quality & Stability
>
>c). Products Designs
>
>d). Mobility
>
>e). Connectivity
>
>f). Bundled software
>
>g). Compatibility
>
>h). Warranty & Service
>
>i). Others_______________________
>
>
> 14. Have you visited DELL's website?
>
> (1)Yes; (2)No
>
> 15. Could you please give comments on DELL's website or Advertisement?
>
> poor (mark 1)
> fair (mark 2)
> good (mark 3)
> very good (mark4)
>
>a). Attractiveness of website design
>
>b). Providing product information
>
>c). Guidelines to help find right model
>
>d). Providing promotion information
>
>e). Easy to customize own notebook
>
>f). Feeling comfortable with online shopping
>
>g). Others_________________
>
>
>Optional: Any additional comments? (e.g. about DELL's notebook, notebook
>marketing, or this questionnaire)
>
>
>________________________
>
>
>Thank you very much.
>
>
I despair of the standard of our students when I read stuff like this on
a Works web site, he clearly has a very poor brain indeed if he cannot
tell the difference between a Dell Notebook and a site dedicated to
differing sanitary towels and their efficacy,

Keith Chapman
--
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