My 3 "Must Use" Secrets for Big Fat Subscriber Lists

My 3 "Must Use" Secrets for Big Fat
Subscriber Lists
by Mark Joyner of ROIbot

1. Give the Subscriber a *Reason* to Subscribe

Several psychological studies have demonstrated
that giving someone a reason to comply to your
request will greatly increase their chances of
compliance. And the reason doesn't even have to
be good! Amazingly, just using the word
"because" will increase your response.

2. Really "Sell" the Content of Your Newsletter

People don't know whether your newsletter
contains pure junk or gold. You could have the
greatest, most informative newsletter in the
world - if you don't *tell* them, they will never
know.

Now, here's the key. You don't want to tell them
yourself "my newsletter is the best". No one
will believe you. The best way to let people
know how great you are is to have someone else
tell them for you!

You should get a testimonial or two about the
content of your newsletter and use this to "sell"
the content of your newsletter.

3. Provide an Incentive to Subscribe

How many people offer a free newsletter? No one
can know for sure, but I'll tell you that the
answer is: "too many"!

What is *unique* about what you offer? If you tie
your subscription into being able to access
something unique, I promise your subscriber rate
will go through the roof.

Can you offer a free service? Can you offer a
free download? A free (and unique!) report?
Access to some exclusive information?

Generate curiosity in your potential subscriber.
People are inherently curious and it is painful
when curiosity is not satisfied. Set it up so
subscribing to your newsletter is the only thing
they can do to satisfy that curiosity.

Now, let's put this all together. Here is an
example of a "call to subscribe" you can use that
puts all three principles together. Put this
above your subscription form for one week and I
predict your visitor-to-subscriber rate will *at
least* triple:

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"~Newsletter Name~ is fantastic.

"It's one of the very few newsletters I actually
read every time."
- Mark Joyner of ROIbot

Subscribe right now; because, for a limited time
you will be given instant access to the powerful
report: "My 3 'Must Use' Secrets for Big Fat
Subscriber Lists."

And you'll get more great tips like this in each
and every issue.

------

This should be enough to get you started. Sit
down right now and brainstorm. Think of at least
5 ways you can apply these principles to your
newsletter subscription process. Pick the best
ones and apply them *today*.

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Article by Mark Joyner of ROIbot
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