3 Proven Ways to Make Your Newsletter Make You Money Today

3 Proven Ways to Make Your Newsletter Make You Money Today
Mark Joyner, CEO, Aesop.com

You may or may not already manage your own email
newsletter (AKA "eZine" - short for "email
Magazine").

If you do, this article will help you to make
more money with it today - no matter how big your
list is!

If you don't, read this to learn why you should
begin building a subscriber list immediately.

As you surely already know, your newsletter is a
must have key to your success online. I don't
care what you do - not building and maintaining
an email newsletter is suicidal.

Now, everyone knows that much and you will hear
many speak these same words - but you rarely here
folks talk about the real value of your list.
That is, how do you use it to really make money?
What I'm about to show you applies to

1. Educate

"All Links are Not Created Equal." This is a
phrase I coined in my marketing course years
back.

The idea here is that the state of mind of your
customer when leading to your site is crucial in
determining whether or not he will buy. This is a
natural extension of what salesmen call
"qualifying". That is, you need to determine
before wasting your time, whether the prospect is
ready to go or not.

Pretty basic salesmanship 101 stuff here. How
does it apply to your newsletter?

Well, chances are, your prospects don't even
realize that they need your product or service.
What may be obvious to you, may be totally
unknown to your prospect.

Your newsletter can be used to educate your
prospects about the value of your product or
service. That is, they don't know they need it -
so educate them!

Ad educated prospect will come to your site
"pre-qualified" and ready to be sold. He knows he
needs what you've got. All he needs now is a
little nudge.

2. Endorse

If the content of your newsletter is good, and
not just a sales pitch, over time you will gain
the respect of your readers. Once you've gained
their respect, they will be more likely to listen
to what you have to say (they are pre-qualified
to receive your opinion - see how this all fits
together?)

When you recommend a product or service to them,
they will arrive at the sales site for that
product or service pre-qualified and ready to
buy. Your opinion means a lot and will go a long
way on the path of making the sale.

The application of this concept to affiliate
programs is quite obvious - just endorse the
products you are offering, right?

What if you are selling a product or service of
your own? If you've read my course you remember
the concept of the "Internet Marketing Battle
Plan". The 5th and final tactic in your Battle
Plan is "Working the Back End". Once you've sold
your product to your customer, continue to sell
related products to that customer as long as you
can. These don't have to be your own products -
they can be products from other companies selling
related products... Heck, they can even be your
competitors!

Use the power of your endorsement for these
products to sell like crazy.

Endorse and Educate and you will always send
pre-qualified and excited prospects to your
sites.

3. Automate

Do you manage your newsletter by hand? Or is the
tool you are using to manage your newsletter
unreliable and difficult to use?

If so, properly automating your newsletter will
make you money.

How?

It's simple. Automation of your newsletter
management will save you time and spare you the
mental anguish of having to worry about your
list. In the end you'll have more time and mental
energy to apply to your other projects. Or, if
you're lazy, it might just give you some extra
time in front of the tube!

Either way, you want to make sure that your
automation solution for your newsletter: a. Is
highly configurable.

You want it to be able to grow and change as you
grow and change.

b. Is reliable and located in a trusted spot.

You can only guess what happens to your
newsletter when it's hosted on a remote site, or
when it's managed by scripts you don't
understand. A solution you run locally solves
this problem by putting you in control.

c. Handles subscribe and unsubscribe requests
efficiently.

This will save you hours of time.

d. Can schedule and automate the mailing of your
newsletter. What if you go on vacation or have
a family emergency? Does you business stop? Of
course not! It simply can't. You need a
management tool that can run things while you're
gone.

TIP: ROIbot Newsletter Server is a new tool that
handles all of the above quite nicely. You can
learn about it here:

http://www.roibot.com/r_r.cgi?R33288_roiarttext1

Apply the above techniques today and I promise
you will immediately begin making more money as a
result of your newsletter marketing.

Just remember to always test everything you try
every step of the way.

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Article by Mark Joyner of ROIbot
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