Quote:
Originally Posted by marketraise int  You can target your audience with low traffic keywords - but your conversion rates will be low |
I disagree with this point, here's my thinking...
Some lower traffic (but not rock bottom) keywords very often have the following characteristics:
1. they are niche and/or ling-tail and therefore the traffic they do generate is much more focused on the subject matter - and therefore potentially much easier to convert
2. they have much less competition and so you can often rank much higher in the SERPs than larger keywords. A No1 spot for a handful of low traffic but low competition niche keyword, can generate more focused traffic than a No9 spot on a high traffic keyword.
e.g. a No1 Google placement for a keyword generating 50 searches per day might snag you 20 clicks (depending on who you listen to with regard the % breakdown of SERPs clicks), whereas a No9 position for a term generating 500 searches a day is only going to get you possibly 10 clicks. Such figures are not absolutes of course and have other factors in generating an actual click - but you get the picture.
These types of keywords are often called "low hanging fruit" and I believe should be a part of all keyword selection.
They should no be used exclusively, however.
Find your primary target keywords, then have some low hanging fruit to pull in additional, targeted traffic.