I think both are good strategies are good- but be careful with the sites you trade links with; they might be banned or in bad sheets with the S.E.s and than you will be penalize for it. But building a good reciprocal linking campaign with good PR sites, relevant to your niche is always good.
Nevertheless I have to agree that one way linking gives your site credibility and the S.E.s will see you as a useful and reliable resource. |