With the fast and hurried world of the Internet, who would have though that direct mail marketing would still be more effective when e-mail is a quicker method of delivering your message to your clients? Well, e-mail marketing has its pros and cons, as do direct mail marketing.

Statistics would show that more than 60% of consumers still take time to open direct mail from advertisers. More than 40% of them do read these materials and 32% responds to direct mails. Compared to the response rate of e-mails, direct mail marketing got some big points ahead. Also, you should not forget the fact that physical mail would have a bigger impact and would create an impression on your potential clients compared to a simple e-mail.

Keep in mind that to be able to use direct mail strategy effectively, you should be able to follow up your mailer and talk to possible clients about what you offer and the current updates and promos that you have. Create a list of the possible clients in your vicinity and locality and target these consumers. You direct mailer should always come out professional and creative. Remember that you direct must create an impact to let your costumers remember your company name. An impressive initial contact is very important in making your business a success.