Blogging has become so popular and with that popularity, often comes competition. Everyone wants people to be reading their blogs and visiting their websites. So what makes a great blog? There are actually several factors, which are listed below.

Keep things short and sweet. Most longer blogs tend to be ignored as people just want to get to the point of what they’re reading. So keep blogs short and sweet. If you must have a longer entry, try to cover your points in the first few sentences. This way, readers have gotten the message before they click away from the site.

Titles are important. This is the first thing readers are going to see when they see you’re blog and it can make a huge difference in whether they read it or not.

Set boundaries. Blogs aren’t meant for telling all. They are meant as short, informative pieces so keep it to only those points that will be truly interesting.

Make it so readers can scan. It’s been shown that reading from a computer screen is slower and more tiring than reading from paper. This is why so many people will only scan the online page for keywords and phrases.

These are just a few tips to keep in mind when creating your blog entries. Just remember that they are meant to be short glimpses of information – not a novel.